FEATURED PUBLISHER
FEATURED TITLE Easily one of the most influential and popular design companies of our era, Apple has made electronics design history with its innovative iMacs, iPhones, iPods and iPads. Apple Design features over 200 examples of outstanding Apple designs by Jonathan Ive (born 1967), the company’s Senior Vice President of Industrial Design, who since 1997 has been responsible for the design of all of Apple’s products. Over the past decade, Ive and his team of designers have created elegant and user-friendly designs that have significantly advanced the brand’s cult status as it enters the new millennium. Examining each of these in detail, and with full color throughout, Apple Design compares various approaches to industrial design alongside Apple’s, and casts light on numerous aspects of its history, deepening our understanding of contemporary industrial design. Following an analysis of the forms and functions of the featured Apple products, the book provides an explanation of the innovative production methods and materials applied. Last but not least, it examines Apple design’s overt references to the simplified forms of the products manufactured by the great German brand Braun, and enumerates the famous “Ten Rules for Good Design” promulgated by the company’s chief designer, Dieter Rams, showing in each case how Apple has deployed and fulfilled them.
APPLE DESIGN
HATJE CANTZ
ISBN: 9783775730112 | US $60.00
Active | In stock
| | | D.A.P. | Distributed Art PublishersFounded in 1990, D.A.P. / Distributed Art Publishers, Inc. is America’s premier source for books on twentieth century art, photography, design, architecture and visual culture. D.A.P. is the exclusive North American representative of the Aspen Art Museum, the Cooper-Hewitt, National Design Museum, the Guggenheim Museum; Los Angeles County Museum of Art; The Museum of Contemporary Art, Los Angeles; The Museum of Fine Arts Boston; The Museum of Modern Art, New York and the Walker Art Center, Minneapolis, among many others. Some of the independent international publishers represented by D.A.P. include Aperture, Charta, Chris Boot, Damiani, Editorial RM, Exact Change, Fuel, Gregory R. Miller & Co., Hatje Cantz, JRP|Ringier, Metropolis Books, NAi, Picturebox, Poligrafa, Turner and Walther König. | |
