ARTBOOK BLOG

RECENT POSTS

DATE 9/23/2023

Artbook @ MoMA PS1 presents Theo Deutinger and Sharon Helgason Gallagher launching 'Joy and Fear: An Illustrated Report on Modernity'

DATE 9/15/2023

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DATE 9/14/2023

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DATE 9/14/2023

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DATE 9/11/2023

'Publish Your Photography Book' third edition… at last!

DATE 9/11/2023

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DATE 9/7/2023

Photo book joy in 'Corita Kent: Ordinary Things Will Be Signs for Us'

DATE 9/6/2023

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DATE 9/5/2023

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DATE 9/5/2023

Long-lost photos from the 1970s in 'Tina Barney: The Beginning'

DATE 8/31/2023

Artbook | D.A.P. to distribute Twin Palms Publishers worldwide

DATE 8/31/2023

Artbook | D.A.P. to distribute Twin Palms Publishers worldwide

DATE 8/30/2023

Hispanic & Latin American Heritage Month


IMAGE GALLERY

Alexander Girard
CORY REYNOLDS | DATE 5/31/2016

The Vitra Book on Alexander Girard

In 1965 Alexander Girard reconceived the graphic and color design for Braniff International Airlines, letting himself be "guided by 'two primary and seemingly contradictory design principles: First, design in depth to ensure variety, interest, and lasting excitement. Second, strip beautiful shapes of nonessentials, to permit freest appreciation of beautiful form.' The conventional striped livery of passenger aircraft was dismissed by Girard as camouflage. Instead, he painted the entire fuselage of each Braniff fleet plane in one solid color, chosen from a coordinated palette of seven different hues: yellow, orange, turquoise, dark blue, light blue, ochre, and beige. The same color scheme was employed for the airport service vehicles and also provided a principal design element in the aircraft cabins. The airplane seats were covered with fabric from the furniture manufacturer Herman Miller in two different simple geometric patterns—checkerboard and stripes—in a total of 56 color combinations. Braniff promoted Girard’s design concept with the slogan 'The end of the plain plane.'”

Alexander Girard: A Designer's Universe

Alexander Girard: A Designer's Universe

VITRA DESIGN MUSEUM
Clth, 7.75 x 10.75 in. / 512 pgs / illustrated throughout.





Heads up!

DATE 8/13/2023

Heads up!

Salt of the Earth

DATE 4/22/2023

Salt of the Earth

Welcome, Spring!

DATE 3/20/2023

Welcome, Spring!

Pure Couture

DATE 2/9/2023

Pure Couture

Into the meat grinder

DATE 1/21/2023

Into the meat grinder

Why Omaha?

DATE 1/10/2023

Why Omaha?