CORY REYNOLDS | DATE 1/1/2016

Posters: Eat & Drink in Italian Advertising, 1890-1970

Armando Testa's 1955 poster for Pirelli tires is reproduced from Posters: Eat & Drink in Italian Advertising, 1890-1970, in which Mario Piazza writes, "Testa was unquestionably the leader of a triumphant trend, which again saw an interpretation of artistic language for purposes of communication. His posters and advertisements were designed to create deep interest in the product or brand by means of a mature and very modern language: the language of everyday life now bombarded with messages everywhere and all the time. Testa realized this need. His narrative and strategic skill in the construction of visual icons and characters was always designed 'to offer an enticing, chimerical atmosphere in which the message reveals something extraordinary.'"