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SILVANA EDITORALE
Posters: Eat & Drink in Italian Advertising
1890-1970
Edited by Mario Piazza, Alessandro Bellenda.
This book offers the opportunity to delight in the graphic creativity of the advertising of Italy's major food producers, including Cinzano spumante, Perugina chocolate, Saiwa biscuits and Voiello pasta, as well as campaigns launched by Cirio and Star. Compiling a substantial collection of covers, it provides an overview of Italian imagery from the late nineteenth century to the period of postwar reconstruction, through the drauftsmanship of artists such as Cappiello, Dudovich, Codognato, Mauzan, Seneca and Boccasile. With texts by Mario Piazza, an architect, graphic designer and curator, and Alessandro Bellenda, collector of 20th-century Italian graphics, Posters: Eat & Drink in Italian Advertising captures the history of Italy's vibrant graphic design and advertising scene, surveying posters that have now become vintage collectibles and whose influence on contemporary advertising is profound.
Golia (Eugenio Colmo), “Vermouth Bianco Gancia”, 1936, is reproduced from Posters: Eat & Drink in Italian Advertising.
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Armando Testa's 1955 poster for Pirelli tires is reproduced from Posters: Eat & Drink in Italian Advertising, 1890-1970, in which Mario Piazza writes, "Testa was unquestionably the leader of a triumphant trend, which again saw an interpretation of artistic language for purposes of communication. His posters and advertisements were designed to create deep interest in the product or brand by means of a mature and very modern language: the language of everyday life now bombarded with messages everywhere and all the time. Testa realized this need. His narrative and strategic skill in the construction of visual icons and characters was always designed 'to offer an enticing, chimerical atmosphere in which the message reveals something extraordinary.'" continue to blog
Leonetto Cappiello's 1922 poster for Contratto beverages is reproduced from Posters: Eat & Drink in Italian Advertising, 1890-1970, Silvana's new compendium of convivial "golden-age" Italian poster design. Buxom women sipping, stirring, pouring and boldly embracing their bottle of choice, pudgy toddlers reaching for holiday cakes, half-naked men hoisting spirits high above their heads and drunken satyrs drowning in bubbly Cantoni are just some of the images to be found in this festive collection—just right for the holiday season. continue to blog
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FORMAT: Hbk, 9.5 x 11 in. / 240 pgs / 250 color. LIST PRICE: U.S. $65.00 LIST PRICE: CANADA $87 ISBN: 9788836630561 PUBLISHER: Silvana Editorale AVAILABLE: 11/24/2015 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Active AVAILABILITY: In stock TERRITORY: NA LA ASIA AU/NZ AFR ME
Posters: Eat & Drink in Italian Advertising 1890-1970
Published by Silvana Editorale. Edited by Mario Piazza, Alessandro Bellenda.
This book offers the opportunity to delight in the graphic creativity of the advertising of Italy's major food producers, including Cinzano spumante, Perugina chocolate, Saiwa biscuits and Voiello pasta, as well as campaigns launched by Cirio and Star. Compiling a substantial collection of covers, it provides an overview of Italian imagery from the late nineteenth century to the period of postwar reconstruction, through the drauftsmanship of artists such as Cappiello, Dudovich, Codognato, Mauzan, Seneca and Boccasile.
With texts by Mario Piazza, an architect, graphic designer and curator, and Alessandro Bellenda, collector of 20th-century Italian graphics, Posters: Eat & Drink in Italian Advertising captures the history of Italy's vibrant graphic design and advertising scene, surveying posters that have now become vintage collectibles and whose influence on contemporary advertising is profound.
