ARTBOOK LOGO

ARTBOOK BLOG

RECENT POSTS

DATE 1/24/2019

Join us at SHOPPE OBJECT 2.0 Independent Home & Gift Show, 2019!

DATE 1/23/2019

Ruby Ray photographed punk and industrial culture in late '70s and early '80s San Francisco

DATE 1/22/2019

We can't get enough of Mahesh Shantaram's 'Matrimania'

DATE 1/21/2019

Celebrate Martin Luther King Day with 'Builder Levy: Humanity in the Streets'

DATE 1/18/2019

Lynda Benglis on "philosopher purist" Paul Mogensen

DATE 1/17/2019

'Cabin Fever' is one of the coolest, most giftable books on our list this year

DATE 1/16/2019

Three emerging painters in 'True Colours'

DATE 1/15/2019

Hans J. Wegner and other masters of Danish "golden-age" chair design are collected in this chic compendium

DATE 1/14/2019

Painting as emancipation in Niko Pirosmani

DATE 1/13/2019

Opera and nature in Beatriz Milhazes's collages

DATE 1/12/2019

Commemorate Black History Month with these 2019 Staff Picks

DATE 1/12/2019

Impossible not to love: 'Beatriz Milhazes: Collages'

DATE 1/11/2019

'Shtetl in the Sun' is a Staff Favorite for 2019

DATE 1/10/2019

An awkward, spellbinding document, 'Party! Party!! Party!!!' captures unselfconscious German decadence in Weimar Germany

DATE 1/9/2019

Ed Templeton signing 'Tangentially Parenthetical' at Park Life

DATE 1/9/2019

Ahh, the freedom in Frank Habicht's Sixties

DATE 1/5/2019

Joshua Sperling to launch "A Writer of Our Time: The Life and Work of John Berger" at Artbook at Hauser & Wirth Los Angeles

DATE 1/4/2019

Janet Clare to launch "Time is the Longest Distance" at Artbook at Hauser & Wirth Los Angeles

DATE 1/1/2019

The Class of 2018: Critics' Picks and Future Backlist Classics

DATE 12/21/2018

May the new year bring you unfathomable adventure! Happy holidays from ARTBOOK | D.A.P.

DATE 12/19/2018

What to give the photographer who has everything

DATE 12/18/2018

A facsimile of a rare 1900 children's book of 'Elfin Rhymes' is new from Art / Books

DATE 12/17/2018

Every day is a “ME” day with Sherrie Levine's 'Diary 2019'

DATE 12/16/2018

Give 'Michael Jackson: On the Wall' to the art and music lover on your list!

DATE 12/16/2018

James Welling captures the culture of MoMA's Sculpture Garden in 'Oasis in the City'

DATE 12/15/2018

Book trailer magic: 'Led Zeppelin by Led Zeppelin'

DATE 12/14/2018

A remarkable new monograph from Tod Papageorge is one of our Staff Pick Holiday Gift Books, 2018!

DATE 12/13/2018

Ruin the Yuletide with 'We Do Christmas'!

DATE 12/12/2018

A smile is the only possible outcome to 'Robots 1:1'

DATE 12/11/2018

Hard to Read presents 'The Disco Files' at Le Bain with Vince Aletti, Matthew Higgs, Danny Krivit and others!

DATE 12/11/2018

"Sweet dreams, kiddies."
—Love, R. Crumb

DATE 12/10/2018

Shopping for a playful design sophisticate? Look no further!

DATE 12/8/2018

Experimentation and contemplation in 'Led Zeppelin by Led Zeppelin'

DATE 12/7/2018

Back in Stock! 'Voguing and the House Ballroom Scene of New York City 1989-92'

DATE 12/6/2018

Join Artbook @ Art Basel Miami Beach 2018!

DATE 12/6/2018

'The Swimming Pool in Photography' is a Staff Favorite Holiday Gift Book, 2018

DATE 12/5/2018

'The Moon: From Inner Worlds to Outer Space' is a Staff Pick Holiday Gift for Stargazers

DATE 12/4/2018

Luc Sante picks 'Shomei Tomatsu' for the 'New York Times Book Review' Holiday Gift Guide

DATE 12/4/2018

Coleen Sterritt book launch at Artbook at Hauser & Wirth Bookstore, LA

DATE 12/3/2018

Roy DeCarava and Langston Hughes' 'Sweet Flypaper of Life' featured in The New York Times Book Review

DATE 12/3/2018

We ❤️ Karen Green's 'Frail Sister'

DATE 12/2/2018

MoMA PS1 Book Space launches 'Bricks from the Kiln' #3

DATE 12/2/2018

Precog Mag launch, screening and performance at MoMA PS1 Book Space

DATE 12/1/2018

Design as an Attitude: Alice Rawsthorn in Conversation with Paola Antonelli at MoMA

DATE 12/1/2018

The Brother In Elysium Books celebrates Dick Higgins' Selected Writings and 10 Years of Siglio Press

DATE 12/1/2018

Time stops in Holiday Gift Staff Pick 'Evelyn Hofer: New York'

DATE 12/1/2018

Bonnie Marranca, Omar Berrada, Susan Bee, Stephen Motika, and Joan Retallack celebrate 'Etel Adnan: The Sun on the Tongue' at MoMA PS1 Book Space

DATE 12/1/2018

Rachel Cobb presents 'Mistral' at Albertine

DATE 12/1/2018

Dashwood Books celebrates The Ice Plant with Melissa Catanese, Michael Schmelling & Jake Longstreth signings

DATE 11/30/2018

'Rachel Cobb: Mistral' captures the legendary wind of Provence

DATE 11/29/2018

Music lovers, rejoice! An expanded edition of Vince Aletti's "Disco Files" is out now.


BOOKS IN THE MEDIA

MICHIEL SCHWARZ & JOOST ELFFERS | DATE 2/18/2011

SUSTAINISM: A NEW CULTURAL ERA

The world has entered a new age. After the twentieth century's modernism and postmodernism, a new cultural era has begun. We have given it name: sustainism.
SUSTAINISM: A NEW CULTURAL ERA
Michiel Schwarz and Joost Elffers, presenting Sustainism Is the New Modernism in Amsterdam, the Netherlands. Photograph by Bert Nienhuis.

Old models for organizing have reached the end of their life cycles, leaving in their wake a new vision of the future. Our manifesto, Sustainism Is the New Modernism charts a new way of doing and seeing that is already evident across society, in everything from urban planning to business practices to food production. We are signalling a transition to a new lifestyle, and offering a picture of a world that is more connected, more localized and more sustainable.

In last century, our world was designed around modernist ideas and values. This could be seen in our architecture, product design, business models, urban planning, and much more. With modernism came a fascination with technology, modes of industrial production, a focus on material goods, underpinned by a particular idea of progress. But the twenty-first century heralds a cultural shift. Sustainism, in our view, represents a new mind-set that, like modernism before it, will turn out to define how we see our world, what we value, and how we shape our living environment. It will become the new "operating context" for all of us. Our new culture.
SUSTAINISM: A NEW CULTURAL ERA
ABOVE: Trefoil knot, the symbol for sustainism, expressing the cycle of life and interconnectedness.

Sustainism is much more than "going green," though it has some of its roots in the sustainability movement. It's as much concerned with our the internet, social media and open-source information. Amidst these global trends, we see a growing interest in what’s local, for example in our food (think of the 6,000-plus farmers’ markets in the U.S. alone, and growing). To put it simply, sustainism is where connectivity, new forms of localism and sustainable life styles meet.

The transition from modernism to sustainism also involves a shift in how we frame problems and look for solutions. Where modernism failed to account for complexity and diversity, sustainism takes them as its very premise. In the sustainist era everything is interconnected and interdependent. Our visual symbol for sustainism, the trefoil knot, expresses this idea. (It can be seen on the cover of our book.) The trefoil symbolizes the endless cycle of life and an interrelated world.

The metaphor for the new culture is the web; whether we speak about cities, food, production, media, knowledge or sustainable development, in sustainism, everyone and everything is linked. This is the culture of networks, sharing, borrowing and open exchange.

SUSTAINISM: A NEW CULTURAL ERA
ABOVE: Cradle-to-cradle sustainist symbol.

It is also the culture of sustainable lifestyles. To preempt a frequently asked question: sustainability refers to the movement, sustainism denotes the new culture. By naming the emerging cultural era, we make it visible, we make it happen.

There are some fundamental shifts that we associate with sustainism, for example, how our shift in our perceptions space and time have changed. The internet in particular has given a new meaning to the local: almost every place in the world is globally connected, 24/7. We live in local worlds, but we are also global citizens. We see the emergence of a new type of "localism" as one of the hallmarks of sustainism. In the experience of many of us, global and local are no longer in opposition. The sustainist world is the world of the local farmer's market and Twitter, the pub and Facebook, the neighborhood and CNN. And "local" is no longer just a geographic marker; it has become a quality, a value in itself.

In the new era we also witness other shifts across many domains of society — in the way we address innovation and knowledge, our business models, urban planning, production methods (think of "cradle-to-cradle"), community building, food and much more. All of these shifts seem to point in the same direction. In this manner, sustainism can provide a unifying framework to find answers to the pressing issues of our time.

Sustainism has its own style and perspective: diverse rather than uniform; effectiveness instead of efficiency; networked instead of hierarchical. Sustainism stands for the perspective of long-term investment and appropriate speed, rather than "quick return“ and "faster is better." From functionality to meaning, from space to place.

SUSTAINISM: A NEW CULTURAL ERA
ABOVE: A page from Sustainism Is the New Modernism.

Sustainism will give rise to new design criteria. "Do more with less" becomes the sustainist reply to the modernist "less is more." We will see more participatory design solutions and designs based on principles found in nature ("biomimicry" as it is called), while sustainism equally invites new combinations between "eco" and "hi-tech." We will move from the modernist credo "make it new" and the postmodern "use it," to the sustainist "revitalize it."

Sustainable life styles, the growing interest in the local, global communication, social media: all are concerned with culture. But this is not a countercultural movement, as in the 1960s and ’70s. The imperative toward sustainism reflects a widespread global and local effort that we foresee will become mainstream. Even today, the "sustainability movement," which we view as part of the culture of sustainism, already involves more than 100 million people worldwide (or so estimates Paul Hawken, who has called it "the largest movement in the world").

The new culture we describe under the banner of "sustainism" poses a great challenge for designers, architects and planners as well as engineers, teachers and artists to shape our lives and living environments in this new era. ). And at the same time the emergence of sustainism is to be seen as a call to action for entrepreneurs, businesses, community groups, governments, and non-profits to actively make space for the new culture and shape the future. What is called for is a new wave of innovation that takes sustainist criteria as its starting point — inclusive, socially available, ecologically responsible and locally oriented (but not provincial).

The era of sustainism has begun. Soon no-one will be able to stand outside it. We are already all part of it.

SUSTAINISM: A NEW CULTURAL ERA
Sustainism Is the New Modernism has been featured in the International Herald Tribune, The New York Times Global Edition, The Guardian (England), La Tribune (France), NRC Handelsblad (Netherlands) and Il Sole 24 Ore (Italy).

Michiel Schwarz is a cultural thinker, innovator and consultant, based in Berkeley, California and Amsterdam, Netherlands. His publications include The Technological Culture and Speed: Visions of an Accelerated Age.

Joost Elffers is a New York-based designer, "symbol maker" and creative producer of award-winning and innovative books such as 48 Laws of Power, Play With Your Food and Tangram: The Ancient Chinese Shapes Game.

The authors can be contacted at share@sustainism.com or www.sustainism.com. **All symbols from Michiel Schwarz & Joost Elffers' Sustainism Is the New Modernism are published under Creative Commons "by-nc-nd" license.
SUSTAINISM: A NEW CULTURAL ERA
SUSTAINISM: A NEW CULTURAL ERA
SUSTAINISM: A NEW CULTURAL ERA

Sustainism Is the New Modernism

Sustainism Is the New Modernism

D.A.P./DISTRIBUTED ART PUBLISHERS
Pbk, 7 x 9 in. / 240 pgs / color.





ARTBOOK LOGO
 
 

the art world's source for books on art & culture

  

CUSTOMER SERVICE
orders@artbook.com
212 627 1999
M-F 9-5 EST

TRADE ACCOUNTS

800 338 2665

CONTACT

JOBS + INTERNSHIPS

NEW YORK
Showroom by Appointment Only
75 Broad Street, Suite 630
New York NY 10004
Tel   212 627 1999

LOS ANGELES
Showroom by Appointment Only
818 S. Broadway, Suite 700
Los Angeles, CA 90014
Tel. 323 969 8985

ARTBOOK LLC
D.A.P. | Distributed Art Publishers, Inc.


All site content Copyright C 2000-2017 by Distributed Art Publishers, Inc. and the respective publishers, authors, artists. For reproduction permissions, contact the copyright holders.

ARTBOOK AMPERSAT

The D.A.P. Catalog
www.artbook.com