SUSTAINABILITY | GREEN DESIGN

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D.A.P./Distributed Art Publishers

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Paperback, 7 x 9 in. / 240 pgs / color.

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Catalog: FALL 2010 p. 175   

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ISBN 9781935202226 TRADE
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Sustainism marks a shift not only in thinking and doing but in collective perception--of how we live, do business, feed ourselves, design, travel and communicate, as much as how we deal with nature.

  

D.A.P./DISTRIBUTED ART PUBLISHERS

Sustainism Is the New Modernism

A Cultural Manifesto for the Sustainist Era

By Michiel Schwarz, Joost Elffers.

Featured image is from <a href="9781935202226.html">Sustainism Is the New Modernism : A Cultural Manifesto for the Sustainist Era</a>.Michiel Schwarz and Joost Elffers' Sustainism Is the New Modernism declares the dawn of a new cultural era, as we transition from modernity to sustainity--towards a world that is more connected, more localist, more digital and more sustainable. As the authors of this clear-eyed manifesto argue, "sustainism marks a shift not only in thinking and doing but in collective perception--of how we live, do business, feed ourselves, design, travel and communicate, as much as how we deal with nature." In the twentieth century, whether we knew it or not, our world was shaped by modernist values, from the design of our cities to our homes, technologies and our conceptions of progress. Sustainism recasts our relationship to all of these things, binding ecological issues to a larger picture of our world. Through a series of graphically dynamic aphorisms, quotes and symbols designed for worldwide use by businesses, individuals and institutions, to signal support for sustainism, Michiel Schwarz and Joost Elffers show how the movement is already reshaping global culture, technology, food and media. With this concise manifesto, they launch the term sustainism into the public consciousness. The sustainist era has begun.
Michiel Schwarz is a Dutch independent cultural thinker, innovator and producer, now working from Berkeley, California. Originally trained as a sociologist of technology, he has initiated projects on global issues, the future of design, technology and media. His publications include The Technological Culture and Speed: Visions of an Accelerated Age.
Joost Elffers is a designer, "symbol maker" and creative producer of award-winning and innovative books such as 48 Laws of Power, Play With Your Food and Tangram: The Ancient Chinese Shapes Game.

Featured image is from Sustainism Is the New Modernism : A Cultural Manifesto for the Sustainist Era.

Sustainism Is the New Modernism

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Michiel Schwarz and Joost Elffers: Sustainism Is the New Modernism at the New York Public Library, January 12, 2011

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Two days after Alice Rawsthorn, design critic for the International Herald Tribune, proclaimed "Sustainism" an appropriate name for the burgeoning movement that is replacing Modernism (and Postmodernism), Michiel Schwarz and Joost Elffers, authors of the critically acclaimed Sustainism manifesto, were given a chance to make their case at The New York Public Library—current home, as Elffers pointed out, of the Gutenberg Bible, the first book ever printed.
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For Elffers, the moment of realization that humanity had stepped out of the confines of Modernism came later—at the high temple of Modernism itself, The Museum of Modern Art, New York. continue to blog


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"The manifesto for sustainism identifies a new cultural movement. In an original combination of text and typography, it signals the beginning of a new era." -— Luca Conti in the Italian daily Il Sole 24 Ore

"Sustainism make visible the complex interconnections of our current 'glocal' culture." -— Max Bruinsma, editor in chief, ITEMS, Dutch design magazine

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