CORY REYNOLDS | DATE 12/24/2024

Happy Holidays from Artbook | D.A.P.

Painted Santas as bowling pins. A collaged Santa whose beard turns into a megaphone for Christmas carolers. A little boy holding balloons spelling “JOY.” A lovely red cabin with smoke rising out of its chimney. A Santa whose midsection is shown behind an X-ray machine, cute red heart and all. These are some of the 24 cards in this cute boxed set from Letterform Archive Books. Some painted, some collaged, some printed with die-cuts and folds, these cards were originally made by hand and sent to friends by one Paul Rand, known in graphic design circles as the wizard behind such iconic logos as IBM, UPS and ABC, to name just a few.