CORY REYNOLDS | DATE 7/30/2018

Identity: Six decades of logo design by Chermayeff & Geismar & Haviv

Featured here are two spreads from Identity: Chermayeff & Geismar & Haviv, the newest offering from Standards Manual, collecting six decades of work by the firm that came up with iconic logo designs for some of the biggest and best-known brands of the twentieth century, including NBC (1986) and Pan Am (1971), as seen here. Other clients include Mobil Oil, PBS, Chase Bank, NYU, National Geographic, The Museum of Modern Art, New York, Barney's, Xerox, the EPA and NASA. "A logo is not a piece of communication," Sagi Haviv is quoted. "A logo is identification. You have all your beautiful photography and messaging and advertising and marketing materials. Those are the communications. The logo is the period at the end of the sentence."