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DATE 7/15/2025

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IMAGE GALLERY

Featured image is a 1990 poster by Swiss designer Hans-Rudolf Lutz for the
CORY REYNOLDS | DATE 2/3/2017

How Posters Work

Funny, but ever since January 20, we've been obsessed with poster design... Kicking off a week of focus on protest posters, this 1990 screenprint by Swiss designer Hans-Rudolf Lutz for the Concrete Utopias in Art and Society exhibition at Museum für Gestaltung, Zürich features an enlarged block of handwriting running across the giant number “68,” a symbol for the student uprisings in Paris that defined a generation of artistic, political, and intellectual opposition. The handwritten text, taken from a historic poster from the May 1968 uprising, parses the French verb participer (to participate). For more books on poster design, see Avery Lozada's Staff Picks.

How Posters Work

How Posters Work

Cooper Hewitt, Smithsonian Design Museum
Hbk, 9.5 x 9 in. / 208 pgs / 300 color.





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