CORY REYNOLDS | DATE 2/3/2017

How Posters Work

Funny, but ever since January 20, we've been obsessed with poster design... Kicking off a week of focus on protest posters, this 1990 screenprint by Swiss designer Hans-Rudolf Lutz for the Concrete Utopias in Art and Society exhibition at Museum für Gestaltung, Zürich features an enlarged block of handwriting running across the giant number “68,” a symbol for the student uprisings in Paris that defined a generation of artistic, political, and intellectual opposition. The handwritten text, taken from a historic poster from the May 1968 uprising, parses the French verb participer (to participate). For more books on poster design, see Avery Lozada's Staff Picks.