CORY REYNOLDS | DATE 4/15/2013

Color Rush
American Color Photography

This week Aperture released Color Rush: American Color Photography from Stieglitz to Sherman, the catalog for the Milwaukee Art Museum's stellar exhibition of color photography from its inception in the early 1900s through 1981, when the International Center of Photography opened the landmark exhibition, The New Color, featuring work by William Eggleston, Jan Groover, Joel Meyerowitz, Lucas Samaras, Stephen Shore and Eve Sonneman, among others. Nickolas Muray's "Bathing Pool Scene," shot for the June, 1931, issue of Ladies Home Journal, "marked the first color reproduction made from a color carbro photograph, a revolutionary step in color printing that would soon be copied by nearly every popular American lifestyle and fashion magazine," according to essayist Alissa Schapiro, who quotes Muray, "Color calls for a new way of looking at people, at things, and a new way of looking at color." To see a slideshow of images from the book, see the April 14 review in New York Magazine.