ARTBOOK BLOG

RECENT POSTS

DATE 7/12/2022

Join us at the Atlanta Gift & Home Market 2022

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DATE 6/11/2022

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IMAGE GALLERY

"Cinderella
CORY REYNOLDS | DATE 3/21/2018

Delight, desire, surprise and trust: Design Is Storytelling

"Why would you buy one pair of shoes instead of another? A runner will focus on comfort and ergonomics. A vegan will focus on materials. A bridesmaid will be searching for an awful shade of peach. Not all choices are so pragmatic, however. A pair of shoes could also trigger emotions, such as longing, lust, or painful memories of high school…" So begins the chapter on emotions in Ellen Lupton's best-selling Design is Storytelling, back in stock at last and now in its third printing. "Designing for emotions requires thinking about how users will anticipate an experience and how they will remember it later. Will visitors to a hospital recall the warm fabrics and soft lighting of the waiting room or the harsh glare and sharp disinfectants? Will tourists who used a travel app remember how easy it was to find a train schedule, or will they recall a fake hotel review and a clumsy login process? Designers tap into people's emotions to trigger feelings of delight, desire, surprise and trust."

Design Is Storytelling

Design Is Storytelling

COOPER HEWITT, SMITHSONIAN DESIGN MUSEUM
Pbk, 6.25 x 8.5 in. / 160 pgs / 250 color.

$17.95  free shipping





Happy Mother's Day!

DATE 5/8/2022

Happy Mother's Day!