DATE 3/30/2018

Inscrutable and disorienting: Rineke Dijkstra

DATE 3/29/2018

'Ice Cream Headaches' launch event at Pilgrim Surf

DATE 3/25/2018

Modern Women, Greta von Nessen

DATE 3/24/2018

Modern Women, going, going, strong

DATE 3/22/2018

Celebrate Women's History Month with 'Women in Trees'

DATE 3/21/2018

Delight, desire, surprise and trust: Design Is Storytelling

DATE 3/21/2018

Artbook @ MoMA PS1 and Mississippi Records launch 'Dead Moon: The Book' in the MoMA PS1 Book Space

DATE 3/21/2018

Mitch Epstein signing 'Rocks and Clouds' at Dashwood

DATE 3/20/2018

Alphonse Mucha was both the 'greatest decorative artist in the world' and a humanitarian philosopher

DATE 3/19/2018

A visual language meant to express beauty in 'Alphonse Mucha'

DATE 3/18/2018

BACK IN STOCK! Mina Stone: Cooking for Artists

DATE 3/17/2018

Celebrate St. Patrick's Day with a little Belfast Punk

DATE 3/16/2018

What is 'The Sausage of the Future'?

DATE 3/15/2018

The enigmatic, unreadable writings of Mirtha Dermisache

DATE 3/14/2018

Joyce J. Scott: "I skirt the borders between comedy, pathos, delight, and horror"

DATE 3/13/2018

Bringing boundless joy: Anna Zemánková

DATE 3/12/2018

Weird and beautiful: Anna Zemánková

DATE 3/11/2018

Singular, odd and inspiring: Danh Vo: Take My Breath Away

DATE 3/10/2018

Subversive, even scandalous: Francis Picabia: Littérature

DATE 3/10/2018

Mojos, mandalas and divining tools: Chris Martin

DATE 3/9/2018

Provocateurs of the human body in 'Klimt and Schiele: Drawings'

DATE 3/8/2018

Celebrate International Women's Day… 1975 to now!

DATE 3/7/2018

Celebrate Women's History Month with Marina Abramovic's rendition of 'The Ugly Duckling'

DATE 3/6/2018

Watch the Video Trailer for "Johnny Cash at Folsom and San Quentin: Photographs by Jim Marshall"

DATE 3/6/2018

René Magritte: The Revealing Image

DATE 3/5/2018

Chris Martin book launch at Spoonbill Studio

DATE 3/5/2018

Private entertainments or public show? Frida Kahlo: Her Photos

DATE 3/5/2018

SOM to launch 'The Future of Public Space' at the Strand

DATE 3/4/2018

Frida Kahlo's life in photographs

DATE 3/2/2018

Sheila Hicks: Knotting, wrapping, folding, twisting and stacking wool, linen, cotton and more

DATE 3/2/2018

The warp and weft of poetics in 'Sheila Hicks: Lifelines'

DATE 3/1/2018

Celebrate Women's History with brand new release, 'Sheila Hicks: Lifelines'

DATE 3/1/2018

Recommended Reading: Women's History Month

DATE 2/28/2018

In 'Ellen Gallagher: Accidental Records' radical aesthetic possibilities emerge from seismic cracks in the surface of things

DATE 2/28/2018

Robert Storr and Francesca Pietropaolo in conversation about 'Interviews on Art' at 192 Books

DATE 2/28/2018

Amy Sillman book event and 'Scarlet Street' screening at Metrograph

DATE 2/28/2018

'Entanglements: Plans and Accidents' at the Artbook @ MoMA PS1 Book Space

DATE 2/27/2018

Jack Whitten and the rock-bottom meaning of universality

DATE 2/27/2018

Brian Blomerth's 'XAK'S WAX' zine launch at MoMA PS1 Book Space

DATE 2/26/2018

Black History as told through 'Black Dolls'

DATE 2/25/2018

Unsentimental Wonder: Hilton Als on Alice Neel

DATE 2/24/2018

Boom boxes, break dancing and the Salsa King: Black History from Jamel Shabazz

DATE 2/23/2018

Readings in Criticism with 'unbag' at the MoMA PS1 Book Space

DATE 2/23/2018

The meaning of color, both racial and painterly

DATE 2/22/2018

Swept up by a feeling of awe: Shinique Smith in 'Four Generations'

DATE 2/20/2018

Four Generations of 'Solidary & Solitary' work by artists of African descent

DATE 2/20/2018

Celebrate 60 years of Gerald Holtom's Peace Symbol with 'Jim Marshall: Peace'

DATE 2/19/2018

Reclaiming Images of Black Women in 'Beyond Mammy, Jezebel & Sapphire'

DATE 2/19/2018

Symbols that call us into being: 'Beyond Mammy, Jezebel & Sapphire'

DATE 2/17/2018

Celebrate Black History with Mark Bradford

DATE 2/16/2018

Christian Wassmann book launch at Spoonbill Studio



Inside Design for People: Interview with Scott Stowell

In his funny, clear preface to the new design monograph, Design for People: Stories About How (and Why) We All Can Work Together to Make Things Better, Scott Stowell of Open writes, “As a designer (and as a person), I want the things I make to tell you about themselves. I like bright colors, clean shapes, and friendly words. Big type. Hard edges. No fuss. I try to be clear, whether I’m making a philosophical argument, a set of instructions, or a joke. 'What is it? It’s this.'" Whether he's explaining a complex design project for a major company like Google, Bravo, or Brooklyn Bridge Park, geeking out on industry terms like "gradient" or "grid," or just tipping his hat to influences as diverse as Battle of the Network Stars and his old boss and mentor, Tibor Kalman, Stowell presents a lively, democratic portrait of his own work, Open and the design process itself. Below is a Q&A on the newest page-turner from Metropolis Books.

Inside Design for People: Interview with Scott Stowell

CORY REYNOLDS: I love your fun, simple, quiet graphics for Brooklyn Bridge Park! I live nearby, and walk through it every week. I used to wonder what designer had gotten that huge job, with miles of waterfront paths, numerous sports facilities and now a marina, and, quite simply, didn’t fuck it up. Can you tell me how you arrived at the design?

SCOTT STOWELL: In the book, our former Brooklyn Bridge Park client says something about us making design “part of the thing,” as opposed to something extra. That’s a goal of mine in all of our work. A sign in a park is actually in a park. It’s just one element in people’s field of vision. So it can’t (and shouldn’t) be or do everything. It needs to fit in, to be aware of its relationship to its environment and the people who use it. I feel the same way about all the things we make, including the book.

Inside Design for People: Interview with Scott Stowell

CR: The book is funny. Humor and wit are clearly important to Open.

SS: They are. For me, every project is a chance for people to interact. That happens in face-to-face meetings, in correspondence, and even through the work itself. Jokes (or details or facts or stories) help people understand each other in all those situations.

CR: The glossary is wild. It's 15 pages, sporadically illustrated and idiosyncratic. It's some of the best reading in the book.

SS: The glossary started as a way to accommodate all kinds of readers. Everybody knows about different things. So you might not know what a “baseline grid” is, or who “Milton Glaser” is, or why it’s illegal to offer unpaid “internships.” I wanted to let people know about things like this without bogging down the stories (or taking up too much space in the chapters). It ended up also being a way for me to tell more stories.

Inside Design for People: Interview with Scott Stowell

CR: I love the way you personalize. Like your glossary entry for CMYK: "This stands for cyan, magenta, yellow, and black: the four-colors of ink in four-color process. I don't know why K stands for black, but when I freelanced at the New York Times, I remember the art directors there called black key."

SS: Thanks. I learned about CMYK (and four-color process) early, thanks to my Dad. He worked as a printer (a “stripper,” actually—a pre-press guy) for about 40 years. When I was a kid, he brought home press proofs, color-separated film, printed samples, and stuff like that. I was fascinated with all of it. The thing is, everything (including a book like Design for People) is made out of a multitude of tiny parts: halftone dots, different colors of ink, pictures, words, ideas.

CR: You refer to Citi Bike in the glossary, but it’s not one of the projects featured in the book. What did you do?

SS: I use Citi Bike almost every day, so I was super excited when Open got hired to rename, rebrand and relaunch their parent company. Now they’re called Motivate and their tagline is "Get going.” Later they asked us to redesign the instruction panels on all the Citi Bike stations, so we took the opportunity to rewrite them. Now they don’t just explain how the stations work, but how bike share works, too.

Inside Design for People: Interview with Scott Stowell

CR: You designed another Metropolis Book – Design Revolution by Emily Pilloton. I’ve always considered that book a model of clarity.

SS: That project started when I spoke at a conference in San Francisco years ago. I think Emily Pilloton was just out of school, but she was speaking there too. After my talk she strode up to me and told me “my name is Emily Pilloton, and you’re going to design my book.” I was not about to disagree.

CR: Cute! Can you explain the origin of the book's title, Design for People?

SS: Years ago, I kept trying to define Open (the studio, not the regular word). It seemed that other studios had a “thing” that they did. What was ours? When making things, I’ve always thought about what regular people would think. Could that be our thing?

I’ve been inspired by many other books with similar titles: Design for the Real World, Designing for People, Streets for People, etc. The phrase “Design for People” became a way for me to describe what we do at Open that was specific and universal at the same time.

At first, “Design for People” was a noun: as I said, a description of our work. When I started thinking about making this book, it became a verb, too: a suggestion for others to do the same.

Inside Design for People: Interview with Scott Stowell

CR: Numerous voices are at play in each project chapter so there’s a sort of 360-degree perspective.

SS: Yes. Although my voice (as seen in the instructions, the preface, the chapter intros, and the back matter) is a kind of guide through the book, the narratives in each chapter were constructed out of hundreds of individual interviews by Chappell Ellison and Bryn Smith to each tell a coherent story, like a documentary film or a radio play.

CR: In some cases, failures are addressed with even more relish than success.

SS: Chappell and Bryn made sure to cut out praise whenever possible. We didn’t want this book to be a sales brochure.

Inside Design for People: Interview with Scott Stowell

CR: You write in the glossary that the online organizing program Basecamp paid for your honeymoon. Can you explain?

SS: Open has been using Basecamp for over ten years. A couple of years ago, I received a package of beautifully-designed travel-themed ephemera from them. They were offering an all-expenses-paid trip for two to one of about a dozen destinations, and all I had to do was let them know where I wanted to go. I couldn’t believe it. As it turns out, my wife and I were planning a belated honeymoon in Paris for our first anniversary. We sent Basecamp our receipts. They reimbursed us. This was an incredibly delightful, unexpected reward for being a loyal client, and the most amazing part is that it wasn't publicized at all. Basecamp did this for about 50 people, and this interview might be the first time anybody else has ever heard about it. I hope that someday I could be that thoughtful.

Inside Design for People: Interview with Scott Stowell

CR: To me, as much as the book is about everyone who participated in every featured project, and as much as Open is always about the team, it’s also a portrait of you.

SS: I think every project is the product of all the people involved in it. Our work is the evidence of our relationships. A couple of hundred people have been part of this book, and even more were part of the work in it. But I’m the only person who intersected with all of it. So I guess you’re right!

Inside Design for People: Interview with Scott Stowell

CR: Having heard you speak and having read the book, it's clear that you think very quickly and clearly. At Open, you take huge, hairy design problems and distill until you're left with what feels like the most simple and obvious solutions. But conversely, you also seem to love taking ideas apart. You're not afraid of making a big mess before cleaning up.

SS: I like to figure out why things are they way they are and how they were put together. I hope Design for People has enough clues in it for curious people to figure out why it is the way it is and how it was put together.

CR: The book is designed to work. It’s sort of hyper functional. Captions pop out. Texts are really short and to the point.

SS: If you’re the kind of person who likes to read a whole book from front to back, you’ll be rewarded by a story arc with a beginning, middle and end. If you want to keep it in your bathroom and read a chapter or a page or a column at a time, Design for People also works that way—every chapter, page and column have their own story arcs too. If your eyesight isn’t perfect, the type is still readable (we tested it). And if you want to throw it in your bag and take it with you, you won’t ruin it.

A lot of other books (especially books about design) are beautiful, impressive and well-made, but also elitist, fragile and unreadable. Design for People is made for people to use.

Design for People

Design for People

Flexi, 6.75 x 9 in. / 256 pgs / 1,000 color.

$40.00  free shipping


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