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Clth, 9.5 x 11 in. / 238 pgs / 280 color.

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Catalog: FALL 2013 p. 27   

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ISBN 9788836623433 TRADE
List Price: $65.00 CDN $75.00

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“Playfulness, allusiveness, irony and a willingness to experiment—in other words, imaginativeness—that became the distinguishing trait of Italian advertising communication, for which European or American posters of those years were no match…"

  

Posters: Advertising and Italian Fashion, 1890-1950

Text by Dario Cimorelli, Anna Villari.

Featured image is reproduced from <I>Posters: Advertising and Italian Fashion, 1890-1950</I>.This fascinating, abundantly illustrated book delves into the evolution of Italian advertising and fashion posters, showing how social developments and economic expansion were reflected in commercial art. Advertising served as an ideal vehicle for fashion, as seen in the dreamy fin-de-siècle ladies drawn by Aleardo Terzi in his posters for the Magazzini Mele in Naples. The splendid elegance of these images reflects the ambitions of the country’s newly ascendant bourgeois class. As advertising came into its own as a powerful means of information and propaganda, posters and magazines became fertile ground for adventurous creativity. It was here that the greatest artists, illustrators and fashion designers of the day displayed what they were capable of. Above all, the works presented in this publication chart how Italy developed a sense of itself, coming to understand its place in the modern world. This was a time of rapid expansion for Italian fashion, an era when Italy and its distinctive cult of style were projected internationally as the very essence of “la bella figura.” Among the illustrators featured here are Umberto Brunelleschi, Cornelio Gerenzani, Amedeo Bocchi, Marcello Nizzoli, Giorgio Federico Dabovich, Marcelo Dudovich and Gian Emilio Malerba.

Featured image is reproduced from Posters: Advertising and Italian Fashion, 1890-1950.

Posters: Advertising and Italian Fashion, 1890-1950

in stock  $65.00


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Best of 2013: Italian Advertising and Italian Fashion Posters, 1890-1950

Best of 2013: Italian Advertising and Italian Fashion Posters, 1890-1950

"A Difficult Task" (February, 1926), is reproduced from Posters: Advertising and Italian Fashion, 1890-1950, Silvana's charming new collection of vintage Italian poster art. Essayist Anna Villari writes, "The 'tomboy' appeared in Italian magazines like La Scena Illustrata, a bimonthly review of literature, art, theatre, news and sport founded in 1885 by Pilade Pollazzi in Florence, with an international slant and elegant Art Nouveau graphics. In the 1920s, its pages were full of delightful young women, sporty, casual, impish, and often single, captured in a moment of pleasant leisure with their girlfriends, and more than anything else, crazy about shopping." continue to blog


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