Posters: Advertising and Italian Fashion, 1890-1950

FORMAT: Clth, 9.5 x 11 in. / 238 pgs / 280 color.
LIST PRICE: U.S. $65.00
LIST PRICE: CANADA $75
ISBN: 9788836623433
PUBLISHER: Silvana Editoriale
AVAILABLE: 10/31/2013
DISTRIBUTION: D.A.P.
RETAILER DISC: TRADE
PUBLISHING STATUS: Out of print
AVAILABILITY: Not available
TERRITORY: NA LA ASIA AU/NZ AFR ME

D.A.P. CATALOG: FALL 2013 Page 27

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Posters: Advertising and Italian Fashion, 1890-1950

Published by Silvana Editoriale.
Text by Dario Cimorelli, Anna Villari.

This fascinating, abundantly illustrated book delves into the evolution of Italian advertising and fashion posters, showing how social developments and economic expansion were reflected in commercial art. Advertising served as an ideal vehicle for fashion, as seen in the dreamy fin-de-siècle ladies drawn by Aleardo Terzi in his posters for the Magazzini Mele in Naples. The splendid elegance of these images reflects the ambitions of the country’s newly ascendant bourgeois class. As advertising came into its own as a powerful means of information and propaganda, posters and magazines became fertile ground for adventurous creativity. It was here that the greatest artists, illustrators and fashion designers of the day displayed what they were capable of. Above all, the works presented in this publication chart how Italy developed a sense of itself, coming to understand its place in the modern world. This was a time of rapid expansion for Italian fashion, an era when Italy and its distinctive cult of style were projected internationally as the very essence of “la bella figura.” Among the illustrators featured here are Umberto Brunelleschi, Cornelio Gerenzani, Amedeo Bocchi, Marcello Nizzoli, Giorgio Federico Dabovich, Marcelo Dudovich and Gian Emilio Malerba.

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