CORY REYNOLDS | DATE 2/13/2020

Get 'A *New* Program for Graphic Design' by David Reinfurt at the CAA Conference in Chicago

Featured spreads are from graphic designer, writer, educator and CAA 'Revolution in the Classroom' panelist David Reinfurt's unconventional and galvanizing new textbook, A *New* Program for Graphic Design. "This book is a manifesto for graphic design," fellow panelist Ellen Lupton writes in her Foreword. "It takes a broad view of design's outcomes—from a pamphlet, road sign or typeface to a diagram, interface of kinetic sculpture. By putting 'graphic design' in the title of his book, Reinfurt shows love for a fuzzy, ubiquitous practice that often seems to be coming and going at the same time. The profession of graphic design is both young (just a century old) and a target for nostalgia in a technocratic culture focused on 'user experience' and 'innovation.' Graphic design joins thinking and making. It embraces craft, complexity and play. Like Reinfurt himself, many of the polymaths profiled in this book don't self-identify strictly as graphic designers. Many readers of this book won't either, but anyone interested in spreading ideas can find a way in."