CORY REYNOLDS | DATE 9/13/2019

Pre-order 'A *New* Program for Graphic Design' by David Reinfurt

Featured spreads are from graphic designer, writer and educator David Reinfurt's unconventional and galvanizing new textbook, A *New* Program for Graphic Design, launching next Saturday, September 21 at the NY Art Book Fair, where Reinfurt will lecture and sign books in David Senior's renowned Classroom series. "This book is a manifesto for graphic design," Ellen Lupton writes in her Foreword. "It takes a broad view of design's outcomes—from a pamphlet, road sign or typeface to a diagram, interface of kinetic sculpture. By putting 'graphic design' in the title of his book, Reinfurt shows love for a fuzzy, ubiquitous practice that often seems to be coming and going at the same time. The profession of graphic design is both young (just a century old) and a target for nostalgia in a technocratic culture focused on 'user experience' and 'innovation.' Graphic design joins thinking and making. It embraces craft, complexity and play. Like Reinfurt himself, many of the polymaths profiled in this book don't self-identify strictly as graphic designers. Many readers of this book won't either, but anyone interested in spreading ideas can find a way in."