BOOKS ON DESIGN THEORY, AESTHETICS AND HISTORY

PUBLISHER
Inventory Press/D.A.P.

BOOK FORMAT
Paperback, 6 x 9 in. / 256 pgs / 40 color / 180 bw.

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D.A.P. Exclusive
Catalog: FALL 2019 p. 45   

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ISBN 9781941753217 TRADE
List Price: $25.00 CDN $34.95 GBP £22.00

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In stock

BROWSE THE 2020 FALL CATALOG

Preview our FALL 2020 catalog, featuring 500 new books on art, photography, design, architecture, film, music and visual culture.

  

INVENTORY PRESS/D.A.P.

A New Program for Graphic Design

By David Reinfurt. Preface by Adam Michaels. Foreword by Ellen Lupton.

Featured image is reproduced from 'A New Program for Graphic Design.'

A toolkit for visual literacy in the 21st century

A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses—Typography, Gestalt and Interface—provide the foundation of this book.

Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, Beatrice Warde, Muriel Cooper and Stewart Brand (among many others),, it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels—treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool.

David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.


Featured image is reproduced from 'A New Program for Graphic Design.'

PRAISE AND REVIEWS

Partner, Pentagram New York

Michael Bierut

At a moment of tremendous technological and cultural change, David Reinfurt makes the case that graphic design is not merely a craft, but a fundamental way to understand and engage with the world. Discursive, expansive, and inspiring, this book redefines its subject and provides an indispensable guide to how it might be practiced.

Director, Yale University Graduate Program in Graphic Design

Sheila Levrant De Bretteville

David Reinfurt‘s new book provides … in depth access to a historical analysis, exquisite close-focus portraits of multi-talented creative makers past and present, alongside his own research and examples of his class assignments. This intelligent book contains new insights regarding graphic design history, thought, and practice. This book is a reminder of Walt Whitman’s call for "a force infusion of intellect" to confront the future.

Jarret Fuller

Jarrett Fuller

...In viewing design as a liberal art — as a discipline that bridges disciplines, as skills that can help anyone, designer or not, make sense of this increasingly visual world — Reinfurt shows the value of design is not simply in the crafting of images, but in helping us see and read them."

Creative Pro

Maya P Lim

Not your typical textbook, A *New* Program for Graphic Design is a sleek, no-frills volume designed like a stack of notes from the course you never took (but should have) and written in casual, everyday language.

A New Program for Graphic Design

in stock  $25.00


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FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 11/19/2020

A *New* Program for Graphic Design: The Carpenter Center presents David Reinfurt and Larissa Harris in conversation

A *New* Program for Graphic Design: The Carpenter Center presents David Reinfurt and Larissa Harris in conversation

Thursday, November 19, from 7:30–9PM EST, Harvard University's Carpenter Center for the Visual Arts presents a live Zoom conversation between designer David Reinfurt and Larissa Harris, a curator at the Queens Museum. Reinfurt will discuss the connection between designer Bruno Munari’s teaching residency at the Carpenter Center and Reinfurt’s recent publication, A *New* Program for Graphic Design. Please register here!
continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 11/12/2020

Type Directors Club presents 'A *New* Program for Graphic Design' with David Reinfurt

Type Directors Club presents 'A *New* Program for Graphic Design' with David Reinfurt

Thursday, November 12, from 1–2PM EST, Type Directors Club presents David Reinfurt, author of A *New* Program for Graphic Design, speaking about an approach that brings graphic design education into the 21st century. To attend this Zoom event, register here.
continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 11/6/2019

David Reinfurt speaking on "A *New* Program for Graphic Design" at SVA

David Reinfurt speaking on "A *New* Program for Graphic Design" at SVA

Wednesday, November 13 from 6:30–8:30 PM, SVA MA Design Research, Writing and Criticism presents David Reinfurt discussing A *New* Program for Graphic Design, his do-it-yourself textbook that synthesizes the pragmatic with the experimental and builds on mid- to late-20th-century pedagogical models to convey advanced principles of contemporary design for a general reader. Rooted in three courses (typography, gestalt, and interface) originally developed for liberal arts students at Princeton University, the book provides a broad introduction from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer. After a brief introduction, Reinfurt will present eight years of class lectures randomly sampled and compressed into exactly one hour.
continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 10/3/2019

David Reinfurt lecturing on 'A *New* Program for Graphic Design' at Yale School of Art

David Reinfurt lecturing on 'A *New* Program for Graphic Design' at Yale School of Art

Thursday, October 10 from 7–9 PM, David Reinfurt will lecture on his new book, A *New* Program for Graphic Design (published by Inventory Press and D.A.P.) at the Yale School of Art. Free and open to the public!
continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 9/10/2019

David Reinfurt presents 'A *New* Program for Graphic Design' at the NYABF

David Reinfurt presents 'A *New* Program for Graphic Design' at the NYABF

Saturday, September 21, from 5:30–7 PM, graphic designer, writer and educator David Reinfurt will compress eight years of lectures given in the graphic design program at Princeton University into exactly one (perhaps manic) hour, in celebration of his new book, A *New* Program for Graphic Design, published by Inventory Press and D.A.P. Organized by SFMOMA's head librarian and archivist David Senior, this talk will be held in The Classroom in the Basement Theater, with a brief introduction by Shannon Harvey and Adam Michaels of Inventory Press. Free poster giveaway (below), while supplies last!
continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 9/20/2019

Get your free 'A *New* Program for Graphic Design' poster at the NYABF!

Get your free 'A *New* Program for Graphic Design' poster at the NYABF!

Join us for David Reinfurt's lecture-slash-launch-event for A *New* Program for Graphic Design Saturday, September 21 at the NY Art Book Fair! From 5:30–7 PM in the Basement Classroom, the brilliant (if manic) Dexter Sinister / O-R-G / Serving Library co-founder will compress eight years of lectures given in the graphic design program at Princeton University into one *illuminating* hour. Free poster from Inventory Press, while supplies last! Also available throughout the fair at the Artbook Event Space at the NYABF! continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 9/19/2019

Get David Reinfurt's 'A *New* Program for Graphic Design' at the NYABF

Get David Reinfurt's 'A *New* Program for Graphic Design' at the NYABF

Launching Saturday, September 21, from 5:30–7 PM in David Senior's Classroom Series at the NY Art Book Fair, David Reinfurt's A *New* Program for Graphic Design is *the* communication design textbook of and for the 21st century. Featured spread—from the chapter on interface—concerns the results of Reinfurt's 2017 research project recreating Bruno Munari's 1965 Tetracono device. "It was a manufactured object of steel and aluminum, but its purpose was to produce a constantly changing image," Reinfurt writes. "Its rhetorical design was in its script: how the cones turn, the sequence, the phrasing, its temporal dimension. Munari called it both a product for exploring programming and an object for understanding forms in the process of becoming. Both of these lessons seem equally, or maybe more, important now than they did in 1965." Copies of the book will be available at the Inventory Press booth and at the Artbook Bookstore Event Space. continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 2/13/2020

Get 'A *New* Program for Graphic Design' by David Reinfurt at the CAA Conference in Chicago

Get 'A *New* Program for Graphic Design' by David Reinfurt at the CAA Conference in Chicago

Featured spreads are from graphic designer, writer, educator and CAA 'Revolution in the Classroom' panelist David Reinfurt's unconventional and galvanizing new textbook, A *New* Program for Graphic Design. "This book is a manifesto for graphic design," fellow panelist Ellen Lupton writes in her Foreword. "It takes a broad view of design's outcomes—from a pamphlet, road sign or typeface to a diagram, interface of kinetic sculpture. By putting 'graphic design' in the title of his book, Reinfurt shows love for a fuzzy, ubiquitous practice that often seems to be coming and going at the same time. The profession of graphic design is both young (just a century old) and a target for nostalgia in a technocratic culture focused on 'user experience' and 'innovation.' Graphic design joins thinking and making. It embraces craft, complexity and play. Like Reinfurt himself, many of the polymaths profiled in this book don't self-identify strictly as graphic designers. Many readers of this book won't either, but anyone interested in spreading ideas can find a way in." continue to blog


FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS

Neo-prehistory

NEO-PREHISTORY

Edited by Andrea Branzi.

LARS MüLLER PUBLISHERS

ISBN: 9783037784938
USD $39.00
| CAN $52.5

Pub Date: 8/25/2016
Out of stock indefinitely | Not available


Letters Only

LETTERS ONLY

LARS MüLLER PUBLISHERS

ISBN: 9783037782064
USD $35.00
| CAN $47.5

Pub Date: 8/21/2010
Out of stock indefinitely | Not available


Max Bill's View of Things

MAX BILL'S VIEW OF THINGS

Edited by Lars Müller.

LARS MüLLER PUBLISHERS

ISBN: 9783037783726
USD $49.00
| CAN $65

Pub Date: 2/20/2015
Active | In stock


Design in Question

DESIGN IN QUESTION

Edited by Ruedi Baur.

LARS MüLLER PUBLISHERS

ISBN: 9783037782804
USD $28.00
| CAN $38.5

Pub Date: 5/1/2012
Active | In stock


Designing Design

DESIGNING DESIGN

By Kenya Hara.

LARS MüLLER PUBLISHERS

ISBN: 9783037781050
USD $70.00
| CAN $90

Pub Date: 7/23/2007
Out of print | Not available


Spector Cut + Paste: #1-4

SPECTOR CUT + PASTE: #1-4

SPECTOR BOOKS

ISBN: 9783944669045
USD $27.00
| CAN $37

Pub Date: 9/1/2013
Active | In stock


Under the Radar

UNDER THE RADAR

Edited by Jan-Frederik Bandel, Annette Gilbert, Tania Prill.

SPECTOR BOOKS

ISBN: 9783959051040
USD $45.00
| CAN $60

Pub Date: 2/2/2017
Active | In stock


Léo Favier: What, You Don't Know Grapus?

LéO FAVIER: WHAT, YOU DON'T KNOW GRAPUS?

SPECTOR BOOKS

ISBN: 9783944669496
USD $25.00
| CAN $34.5

Pub Date: 1/1/2015
Active | In stock


Taking a Line for a Walk

TAKING A LINE FOR A WALK

Edited with text by Nina Paim, Emilia Bergmark, Corinne Gisel.

SPECTOR BOOKS

ISBN: 9783959050814
USD $40.00
| CAN $55

Pub Date: 1/9/2016
Active | Out of stock


School For Design Fiction

SCHOOL FOR DESIGN FICTION

SPECTOR BOOKS

ISBN: 9783944669274
USD $35.00
| CAN $45

Pub Date: 5/1/2014
Out of print | Not available


In Reserve: The Household!

IN RESERVE: THE HOUSEHOLD!

SPECTOR BOOKS

ISBN: 9783959050913
USD $39.00
| CAN $52.5

Pub Date: 1/9/2016
Active | In stock


Space For Visual Research

SPACE FOR VISUAL RESEARCH

SPECTOR BOOKS

ISBN: 9783944669809
USD $42.00
| CAN $55

Pub Date: 5/1/2014
Out of print | Not available



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