BOOKS ON DESIGN THEORY, AESTHETICS AND HISTORY

PUBLISHER
Inventory Press/D.A.P.

BOOK FORMAT
Paperback, 6 x 9 in. / 256 pgs / 40 color / 180 bw.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2019 p. 45   

PRODUCT DETAILS
ISBN 9781941753217 TRADE
List Price: $25.00 CDN $34.95 GBP £22.00

AVAILABILITY
In stock

BROWSE THE 2019 FALL CATALOG

Preview our Fall 2019 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.

  

INVENTORY PRESS/D.A.P.

A New Program for Graphic Design

By David Reinfurt. Preface by Adam Michaels. Foreword by Ellen Lupton.

Featured image is reproduced from 'A New Program for Graphic Design.'

A toolkit for visual literacy in the 21st century

A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses—Typography, Gestalt and Interface—provide the foundation of this book.

Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, Beatrice Warde, Muriel Cooper and Stewart Brand (among many others),, it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels—treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool.

David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.


Featured image is reproduced from 'A New Program for Graphic Design.'

PRAISE AND REVIEWS

Partner, Pentagram New York

Michael Bierut

At a moment of tremendous technological and cultural change, David Reinfurt makes the case that graphic design is not merely a craft, but a fundamental way to understand and engage with the world. Discursive, expansive, and inspiring, this book redefines its subject and provides an indispensable guide to how it might be practiced.

Director, Yale University Graduate Program in Graphic Design

Sheila Levrant De Bretteville

David Reinfurt‘s new book provides … in depth access to a historical analysis, exquisite close-focus portraits of multi-talented creative makers past and present, alongside his own research and examples of his class assignments. This intelligent book contains new insights regarding graphic design history, thought, and practice. This book is a reminder of Walt Whitman’s call for "a force infusion of intellect" to confront the future.

A New Program for Graphic Design

in stock  $25.00


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FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 11/6/2019

David Reinfurt speaking on "A *New* Program for Graphic Design" at SVA

David Reinfurt speaking on "A *New* Program for Graphic Design" at SVA

Wednesday, November 13 from 6:30–8:30 PM, SVA MA Design Research, Writing and Criticism presents David Reinfurt discussing A *New* Program for Graphic Design, his do-it-yourself textbook that synthesizes the pragmatic with the experimental and builds on mid- to late-20th-century pedagogical models to convey advanced principles of contemporary design for a general reader. Rooted in three courses (typography, gestalt, and interface) originally developed for liberal arts students at Princeton University, the book provides a broad introduction from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer. After a brief introduction, Reinfurt will present eight years of class lectures randomly sampled and compressed into exactly one hour.
continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 10/3/2019

David Reinfurt lecturing on 'A *New* Program for Graphic Design' at Yale School of Art

David Reinfurt lecturing on 'A *New* Program for Graphic Design' at Yale School of Art

Thursday, October 10 from 7–9 PM, David Reinfurt will lecture on his new book, A *New* Program for Graphic Design (published by Inventory Press and D.A.P.) at the Yale School of Art. Free and open to the public!
continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 9/10/2019

David Reinfurt presents 'A *New* Program for Graphic Design' at the NYABF

David Reinfurt presents 'A *New* Program for Graphic Design' at the NYABF

Saturday, September 21, from 5:30–7 PM, graphic designer, writer and educator David Reinfurt will compress eight years of lectures given in the graphic design program at Princeton University into exactly one (perhaps manic) hour, in celebration of his new book, A *New* Program for Graphic Design, published by Inventory Press and D.A.P. Organized by SFMOMA's head librarian and archivist David Senior, this talk will be held in The Classroom in the Basement Theater, with a brief introduction by Shannon Harvey and Adam Michaels of Inventory Press. Free poster giveaway (below), while supplies last!
continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 9/20/2019

Get your free 'A *New* Program for Graphic Design' poster at the NYABF!

Get your free 'A *New* Program for Graphic Design' poster at the NYABF!

Join us for David Reinfurt's lecture-slash-launch-event for A *New* Program for Graphic Design Saturday, September 21 at the NY Art Book Fair! From 5:30–7 PM in the Basement Classroom, the brilliant (if manic) Dexter Sinister / O-R-G / Serving Library co-founder will compress eight years of lectures given in the graphic design program at Princeton University into one *illuminating* hour. Free poster from Inventory Press, while supplies last! Also available throughout the fair at the Artbook Event Space at the NYABF! continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 9/19/2019

Get David Reinfurt's 'A *New* Program for Graphic Design' at the NYABF

Get David Reinfurt's 'A *New* Program for Graphic Design' at the NYABF

Launching Saturday, September 21, from 5:30–7 PM in David Senior's Classroom Series at the NY Art Book Fair, David Reinfurt's A *New* Program for Graphic Design is *the* communication design textbook of and for the 21st century. Featured spread—from the chapter on interface—concerns the results of Reinfurt's 2017 research project recreating Bruno Munari's 1965 Tetracono device. "It was a manufactured object of steel and aluminum, but its purpose was to produce a constantly changing image," Reinfurt writes. "Its rhetorical design was in its script: how the cones turn, the sequence, the phrasing, its temporal dimension. Munari called it both a product for exploring programming and an object for understanding forms in the process of becoming. Both of these lessons seem equally, or maybe more, important now than they did in 1965." Copies of the book will be available at the Inventory Press booth and at the Artbook Bookstore Event Space. continue to blog


FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 9/13/2019

Pre-order 'A *New* Program for Graphic Design' by David Reinfurt

Pre-order 'A *New* Program for Graphic Design' by David Reinfurt

Featured spreads are from graphic designer, writer and educator David Reinfurt's unconventional and galvanizing new textbook, A *New* Program for Graphic Design, launching next Saturday, September 21 at the NY Art Book Fair, where Reinfurt will lecture and sign books in David Senior's renowned Classroom series. "This book is a manifesto for graphic design," Ellen Lupton writes in her Foreword. "It takes a broad view of design's outcomes—from a pamphlet, road sign or typeface to a diagram, interface of kinetic sculpture. By putting 'graphic design' in the title of his book, Reinfurt shows love for a fuzzy, ubiquitous practice that often seems to be coming and going at the same time. The profession of graphic design is both young (just a century old) and a target for nostalgia in a technocratic culture focused on 'user experience' and 'innovation.' Graphic design joins thinking and making. It embraces craft, complexity and play. Like Reinfurt himself, many of the polymaths profiled in this book don't self-identify strictly as graphic designers. Many readers of this book won't either, but anyone interested in spreading ideas can find a way in." continue to blog


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SKIRA

ISBN: 9788857214092
USD $65.00
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SPECTOR BOOKS/STIFTUNG BAUHAUS DESSAU

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