ARTBOOK BLOG

RECENT POSTS

DATE 6/25/2025

Rizzoli presents Anderson Zaca with Thom (Panzi) Hansen for the NYC launch of 'Fire Island Invasion: A Day of Independence'

DATE 6/21/2025

ICP Photobook Club presents Anderson Zaca on 'Fire Island Invasion'

DATE 6/15/2025

Gasoline and Magic for Father's Day, 2025

DATE 6/13/2025

In Nydia Blas' 'Love, You Came from Greatness,' the title says it all

DATE 6/12/2025

'Gordon Parks: Segregation Story' is Back in Stock!

DATE 6/9/2025

Four decades of previously unpublished work by Bruce Davidson

DATE 6/8/2025

Artbook at MoMA PS1 Bookstore presents J. Hoberman and Melissa Rachleff Burtt on 'Everything is Now'

DATE 6/7/2025

Artbook at MoMA PS1 Bookstore presents Jeanette Spicer launching 'To the Ends of the Earth'

DATE 6/5/2025

A love letter from Robert Frank

DATE 6/2/2025

Exact Change launches Chris Marker's 'Immemory: Gutenberg Version'

DATE 6/1/2025

Inspiration for now in 'Gran Fury: Art Is Not Enough'

DATE 6/1/2025

Pride Month Staff Picks 2025!

DATE 5/29/2025

Feel-good color photography in 'Chromotherapia'


IMAGE GALLERY

Spreads from
CORY REYNOLDS | DATE 7/31/2018

Identity: Chermayeff & Geismar & Haviv

Featured spreads, showing treatments of the Mobil Oil logo and identity, originally designed in 1964, are reproduced from Identity: Chermayeff & Geismar & Haviv, published by Standards Manual. "We try to really get down to the basic thing, a basic mark that can identify whatever the institution is that we're identifying in a clear way," Tom Geismar is quoted. "And we have three basic criteria. One is that it be appropriate—that is, you would do something for a sports team that would be quite different from something you'd do for a bank, for example. It should be appropriate to the client and to what they do. The second one would be that it be distinctive, that you can see it, you can remember it, you can recognize it, maybe you can doodle it quickly after having seen it a couple of times—that it will stand out and be recognized. And then the third thing is just that it works in all kinds of sizes, different materials and so on, if that's appropriate, and it often is. So if it can meet those three criteria, then we're doing pretty well."



From Mucha to Manga

DATE 3/31/2025

From Mucha to Manga

Long live 'STUFF'!

DATE 3/27/2025

Long live 'STUFF'!

This week, we gather!

DATE 11/28/2024

This week, we gather!

Photorealism lives!

DATE 11/24/2024

Photorealism lives!

Know your propaganda!

DATE 11/11/2024

Know your propaganda!

Halloween reading

DATE 10/31/2024

Halloween reading

Denim deep dive

DATE 10/27/2024

Denim deep dive