CORY REYNOLDS | DATE 4/7/2024

Ed Ruscha / Now Then opens at LACMA

Featured spreads are reproduced from Ed Ruscha / Now Then, the definitive survey of the revered west coast Pop artist’s work, published on the occasion of the career-spanning exhibition on view now in his adopted hometown. Collecting everything from his earliest works on paper to his classic, deadpan word paintings to his legendary self-published artist’s books, photographs, prints and rare installations, this is a book for life. “I’m not just looking for pretty flowers to paint,” he is quoted in the book. “There is a certain flavor of decadence that inspires me. And when I drive into some sort of industrial wasteland in America, with the themeparks and the warehouses, there’s something saying something to me.”