CORY REYNOLDS | DATE 10/20/2014

Bernadette Corporation: 2000 Wasted Years

In Bernadette Corporation: 2000 Wasted Years, Caroline Busta writes, "Now almost twenty-one, BC has taken on a variety of identities available to the creative class—filmmaker, fashion designer, novelist, gallery artist, anarchist, among others—paralleling the corporatization of the arts-and-culture sector (and the concomitant lifestylification of corporate culture) that has expanded in step with the group’s own development. 'We call ourselves a corporation because corporations are everywhere, and it impresses people... pretending we are business people while we sleep all day like cats,' reads a BC statement from 1999. Yet incorporating as a cultural-sector business was more than an anti-neoliberal gesture (though it was that too). It was perhaps foremost a strategy for pooling resources—computers, printers, fax machines, a thousand square feet on the Bowery—as well as for aggregating creative capital under a single logo." Featured image is reproduced from the book, which released last week.