CORY REYNOLDS | DATE 10/12/2017

Ellen Lupton's 'Design Is Storytelling' releases next week. Preorder now!

“Emotion is temporal,” Ellen Lupton writes in Design Is Storytelling, her forthcoming “playbook for creative thinking” from the Cooper-Hewitt. “Currents of feeling lure us out of the present into the past and future. Novelist F. Scott Fitzgerald wrote that living in the present moment is a losing struggle. People, he said, are ceaselessly drawn to “the orgiastic future that year by year recedes before us.” Mindfulness—a state of attention that demands resisting distractions and staying in the present—is difficult to achieve because the mind seeks to wander back and forth. Whatever the values
 of achieving mindfulness, memory and anticipation are essential to the human condition. Anticipation and reflection are integral elements in the design of full, temporally complex experiences.” Featured diagram is based on Abraham Maslow’s hierarchy of needs, a famous model of human psychology.