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| | | CORY REYNOLDS | DATE 3/31/2021Featured spreads are from Media Burn: Ant Farm and the Making of an Image, an in-depth study of the San Francisco conceptual art and architecture practice Ant Farm’s legendary 1975 Media Burn performance, in which a customized Cadillac, “the Phantom Dream Car,” was driven through a wall of burning television sets in a seminal act of consumerist critique. In a souvenir booklet published on the occasion of the July 4, 1975, performance, the members of Ant Farm wrote, “There was born in America during World War II a generation of children who were to be introduced to the new invention, television, at a formative age. This generation, different from those older whose view of reality was catalyzed before television and those younger who never knew a reality without the tube, is the ‘television generation.’ They grew up as the medium itself was growing up. ‘Media Burn’ is a statement from representatives of the ‘television generation.’
At 2:50 today the phantom dream car… will start its engine to begin an historic trip. It will shoot across the Cow Palace parking lot into the just-ignited stack of 50 television sets. At the moment of impact Admirals, RCA’s, G.E.’s, Sylvanas, Zeniths and Hoffmans will fly apart in a cathartic explosion. The car will shoot on through to the other side and, God willing, the two dummies will step out unhurt, free at last from the addiction of television.”
Inventory Press/RITE Editions Pbk, 9 x 12 in. / 128 pgs / 150 color. $35.00 free shipping
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