Check out our Spring 2019 catalog, featuring more than 500 new books on art & culture. We welcome new publishers Arquine, Atelier Éditions, August Editions, The Design Museum, London, Eakins Press, Editions Patrick Frey, Fulgur Press, Kasmin, Lisson Gallery, Marciano Art Foundation, Marsilio Editori, Onomatopee and Ridinghouse to our list in 2019!
Published in Valiz's Antennae series, Gert Keunen's Alternative Mainstream explores the music that lies between the "mainstream" and the "underground"—an apparently diverse intermediate zone that includes genres ranging from hip hop to rock, from folk to electronic music. What kind of decision-making lies at the basis of the selections made by people working in the pop music circuit? Which general frames of thinking and evaluating do music professionals apply? Why do some bands and not others get ample airplay, concert bookings, press coverage and, as a result, cross over into this "alternative mainstream"? Author Gert Keunen, a Belgian publicist, musician and professor of music history, attempts to uncover what aesthetics and ideologies—and what broader social and economic factors—underscore the construction of the alternative mainstream, exploring the systems at work beneath the processes of decision-making and selection in popular music.
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FORMAT: Pbk, 5.25 x 8.25 in. / 354 pgs / illustrated throughout. LIST PRICE: U.S. $28.95 LIST PRICE: CANADA $39.5 ISBN: 9789078088950 PUBLISHER: Valiz/Antennae Series AVAILABLE: 4/28/2015 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Active AVAILABILITY: In stock
Alternative Mainstream Making Choices in Pop Music
Published by Valiz/Antennae Series. By Gert Keunen.
Published in Valiz's Antennae series, Gert Keunen's Alternative Mainstream explores the music that lies between the "mainstream" and the "underground"—an apparently diverse intermediate zone that includes genres ranging from hip hop to rock, from folk to electronic music. What kind of decision-making lies at the basis of the selections made by people working in the pop music circuit? Which general frames of thinking and evaluating do music professionals apply? Why do some bands and not others get ample airplay, concert bookings, press coverage and, as a result, cross over into this "alternative mainstream"? Author Gert Keunen, a Belgian publicist, musician and professor of music history, attempts to uncover what aesthetics and ideologies—and what broader social and economic factors—underscore the construction of the alternative mainstream, exploring the systems at work beneath the processes of decision-making and selection in popular music.
