FORMAT: Pbk, 5.25 x 8.25 in. / 354 pgs / illustrated throughout.
LIST PRICE: U.S. $28.95
LIST PRICE: CANADA $39.5
ISBN: 9789078088950
PUBLISHER: Valiz/Antennae Series
AVAILABLE: 4/28/2015
DISTRIBUTION: D.A.P.
RETAILER DISC: TRADE
PUBLISHING STATUS: Active
AVAILABILITY: Out of stock
TERRITORY: NA LA ME

D.A.P. CATALOG: SPRING 2015 Page 169

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Alternative Mainstream
Making Choices in Pop Music

Published by Valiz/Antennae Series.
By Gert Keunen.

An exploration of the music straddling the "mainstream" and the "underground"

Published in Valiz's Antennae series, Gert Keunen's Alternative Mainstream explores the music that lies between the "mainstream" and the "underground"—an apparently diverse intermediate zone that includes genres ranging from hip hop to rock, from folk to electronic music. What kind of decision-making lies at the basis of the selections made by people working in the pop music circuit? Which general frames of thinking and evaluating do music professionals apply? Why do some bands and not others get ample airplay, concert bookings, press coverage and, as a result, cross over into this "alternative mainstream"? Author Gert Keunen, a Belgian publicist, musician and professor of music history, attempts to uncover what aesthetics and ideologies—and what broader social and economic factors—underscore the construction of the alternative mainstream, exploring the systems at work beneath the processes of decision-making and selection in popular music.

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