Rem Koolhaas: Projects For Prada Part 1
  ![Rem Koolhaas: Projects For Prada Part 1<br> <br>]()
Edited by Rem Koolhass, Jens Hommert and Michael Kubo. Introduction by Rem Koolhaas. Foreword by Miuccia Prada and Patrizio Bertelli.
With his inimitable style and unique view of architecture and design in the international urban milieu, Dutch architect Rem Koolhaas presents his theories and designs for Prada Stores in New York, Los Angeles, and San Francisco in this new book, "Projects for Prada Part 1." Beginning with the idea that "Indefinite expansion represents a crisis...it spells the end of the brand as a creative enterprise," Koolhaas suggests as an alternative to this dreary result that "...expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." From this introduction, Koolhaas proceeds to consider general ideas of brand, expansion, tourism, and workspace, before launching into the specifics of his plans and designs for the three locations, each of which are presented in distinct sections. The book concludes with the plans he developed for the use of technology in the stores; expanding the usual definitions of architecture and design to include information technology. This volume is chock full of images: photographs, drawings, graphs, charts, all of the visual information that Koolhaas has become known for through such books as "S,M,L,XL," and "Mutations." In "Projects for Prada Part 1," his working methods and thought processes for this unique design job are presented with remarkable depth.
PUBLISHED BY: Fondazione Prada
FORMAT: Paperback, 6.5 x 8.25 in. / 600 pgs / 575 color.
ISBN: 9788887029185 ISBN10: 8887029180
PUBLICATION DATE: 07/02/2001
AVAILABILITY: In Stock: Order below or contact your local bookstore or museum shop.
Bookseller Price Code: TRADE
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