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Paperback, 6.5 x 8.25 in. / 600 pgs / 575 color. PUBLISHING STATUS
Pub Date 7/2/2001
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Catalog: FALL 2001 PRODUCT DETAILS
ISBN 9788887029185 SDNR30
List Price: $60.00 CDN $79.00 AVAILABILITY
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| | | Rem Koolhaas: Projects For Prada Part 1Edited by Rem Koolhass, Jens Hommert and Michael Kubo. Introduction by Rem Koolhaas. Foreword by Miuccia Prada and Patrizio Bertelli.
In his inimitable style, Dutch architect Rem Koolhaas presents his designs for Prada Stores in New York, Los Angeles and San Francisco. Beginning with the proposition that "indefinite expansion represents a crisis... it spells the end of the brand as a creative enterprise," Koolhaas suggests an alternative: "expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." Koolhaas proceeds to consider general ideas of brand, expansion, tourism and workspace, before launching into the specifics of his designs for the three locations. The book concludes with the plans he developed for the use of in-store technology, expanding the usual definitions of architecture and design. This volume is chock full of images: photographs, drawings, graphs, charts, all of the visual information that Koolhaas has become known for through such books as S,M,L,XL and Mutations. In Projects for Prada Part 1 his working methods for this unique design job are presented in great depth.
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USD $50.00 | CAN $65Pub Date: 12/22/2015
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FORMAT: Paperback, 6.5 x 8.25 in. / 600 pgs / 575 color.
LIST PRICE: U.S. $60.00
LIST PRICE: CANADA $79
ISBN: 9788887029185
PUBLISHER: Fondazione Prada
AVAILABLE: 7/2/2001
DISTRIBUTION: D.A.P.
RETAILER DISC: SDNR30
PUBLISHING STATUS: Out of stock indefinitely
AVAILABILITY: Not available
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| Rem Koolhaas: Projects For Prada Part 1 Published by Fondazione Prada.
Edited by Rem Koolhass, Jens Hommert and Michael Kubo. Introduction by Rem Koolhaas. Foreword by Miuccia Prada and Patrizio Bertelli. | In his inimitable style, Dutch architect Rem Koolhaas presents his designs for Prada Stores in New York, Los Angeles and San Francisco. Beginning with the proposition that "indefinite expansion represents a crisis... it spells the end of the brand as a creative enterprise," Koolhaas suggests an alternative: "expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." Koolhaas proceeds to consider general ideas of brand, expansion, tourism and workspace, before launching into the specifics of his designs for the three locations. The book concludes with the plans he developed for the use of in-store technology, expanding the usual definitions of architecture and design. This volume is chock full of images: photographs, drawings, graphs, charts, all of the visual information that Koolhaas has become known for through such books as S,M,L,XL and Mutations. In Projects for Prada Part 1 his working methods for this unique design job are presented in great depth.
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