CORY REYNOLDS | DATE 10/6/2021

AIGA Presents 'A New Program for Graphic Design' author David Reinfurt

Wednesday, October 6 at 11AM PST / 2PM EST, the AIGA Book Series presents graphic designer, writer and educator David Reinfurt, speaking on A New Program for Graphic Design, his twenty-first century communication-design textbook, recently published by Inventory Press and D.A.P. Lee-Sean Huang will introduce and lead a Q&A afterwards. Click here to register for this Zoom webinar followed by a Q&A and scroll down to read more about the book!

A New Program for Graphic Design by David Reinfurt is a do-it-yourself textbook that synthesizes the pragmatic with the experimental and builds on mid-to late-20th-century pedagogical models to convey advanced principles of contemporary design for a general reader.

Rooted in three courses (Typography, Gestalt and Interface) originally developed for liberal arts students at Princeton University, the book provides a broad introduction from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer.

David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.

Author David Reinfurt on A New Program for Graphic Design
Wednesday, October 6
11–11:45 AM PST / 2–2:45 PM EST
Zoom webinar with Q&A
Register here!