CORY REYNOLDS | DATE 11/6/2019

David Reinfurt speaking on "A *New* Program for Graphic Design" at SVA

Wednesday, November 13 from 6:30–8:30 PM, SVA MA Design Research, Writing and Criticism presents David Reinfurt discussing A *New* Program for Graphic Design, his do-it-yourself textbook that synthesizes the pragmatic with the experimental and builds on mid- to late-20th-century pedagogical models to convey advanced principles of contemporary design for a general reader. Rooted in three courses (typography, gestalt, and interface) originally developed for liberal arts students at Princeton University, the book provides a broad introduction from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer. After a brief introduction, Reinfurt will present eight years of class lectures randomly sampled and compressed into exactly one hour.

David Reinfurt (born 1971), a graphic designer, writer and educator, established a new program in graphic design at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.

David Reinfurt: A *New* Program for Graphic Design
Wednesday, November 13: 6:30–8:30 PM
School of Visual Art, MA Design Research, Writing and Criticism
136 West 21st Street, 2nd floor
New York, NY