CORY REYNOLDS | DATE 9/10/2019

David Reinfurt presents 'A *New* Program for Graphic Design' at the NYABF

Saturday, September 21, from 5:30–7 PM, graphic designer, writer and educator David Reinfurt will compress eight years of lectures given in the graphic design program at Princeton University into exactly one (perhaps manic) hour, in celebration of his new book, A *New* Program for Graphic Design, published by Inventory Press and D.A.P. Organized by SFMOMA's head librarian and archivist David Senior, this talk will be held in The Classroom in the Basement Theater, with a brief introduction by Shannon Harvey and Adam Michaels of Inventory Press. Free poster giveaway (below), while supplies last!

A *New* Program for Graphic Design is a do-it-yourself textbook that synthesizes the pragmatic with the experimental and builds on mid to late 20th-century pedagogical models to convey advanced principles of contemporary design for a general reader. Rooted in three courses (Typography, Gestalt, and Interface) originally developed for liberal arts students at Princeton University, the book provides a broad introduction from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper, and the Macintosh computer.

David Reinfurt (born 1971), a graphic designer, writer and educator, established a new program in graphic design at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.

A *New* Program for Graphic Design, by David Reinfurt
Saturday, September 21: 5:30–7 PM
The Classroom in the Basement Theater, NYABF
MoMA PS1
22-25 Jackson Avenue
Long Island City, NY 11101

**Admission is free, but space is limited.