GRAPHIC DESIGN

TITLE

Graphic Design: Now In Production

IMPRINT

Walker Art Center

PRICE US

$40.00 CDN $40.00

ISBN

9780935640984 TRADE

FORMAT

Pbk, 9 x 12 in., 240 pgs, illustrated throughout.

CATALOG

FALL 2011 p. 175   

DISTRIBUTOR

D.A.P.

PUB DATE

11/30/2011

STATUS

Active

STOCK

In stock

EXHIBITION SCHEDULE

Minneapolis, MN
Walker Art Center, 10/21/11-01/22/12
New York
Cooper Hewitt National Design Museum, Summer 2012
Los Angeles, CA
Hammer Museum, 09/30/12-01/0613
Houston, TX
CAM Houston, Spring 2013
Winston-Salem, NC
Southeastern Center for Contemporary Art, Fall 2013

“The designer as publisher is the latest variation in the decades-old struggle to emancipate design’s productive labor.”

—ANDREW BLAUVELT, Curator of Architecture and Design at the Walker Art Center.

Accompanying the first major U.S. museum show on graphic design since 1996, and conceived in the spirit of the Whole Earth Catalogue, this inspirational compendium examines the enormous transformations that have taken place in the field over the past decade.

"'Design authorship' emerged during the late 1980s, promising a counterintuitive shift in graphic design practice from designers solely serving clients to becoming one’s own client. It seemed radical at first, but the design authorship movement, such as it was, never really gave the proverbial asylum keys to the inmates. In truth, the buzzword 'design author' was transitional, leading the way for designers to embrace the even more provocative 'design entrepreneur' movement, which developed later in the ’90s.

Design authorship was wishful design thinking—a dream that designers could ultimately command their own creative destinies while contributing something of value to the culture.

Design entrepreneurship, on the other hand, is a more demonstrative business construct, moving beyond traditional service design into self-starting and self-sustaining design endeavors. The design entrepreneur movement (drumroll please) demands that designers take greater responsibility as creators of their own marketable products. Consequently, design entrepreneurs are not merely handmaidens to business; they are a new breed of barons and baronesses, intimately ruling their own fiefdoms (as long as they can find markets). Which is, of course, a risky proposition for those with little exposure to the true rigors of business."

—STEVEN HELLER, excerpted from the chapter Design Entrepreneur 3:0.

  

WALKER ART CENTER

Graphic Design: Now In Production

Edited by Andrew Blauvelt, Ellen Lupton. Text by Ian Albinson, Rob Giampietro, Jeremy Leslie, Alexander Ulloa, Armin Vit. Contributions by Steven Heller, Peter Hall.

Graphic design has broadened its reach dramatically over the past decade, expanding from a specialized profession to a widely deployed skill. The rise of user-generated content, new methods of publishing and systems of distribution, and the wide dissemination of creative software have opened up new opportunities for design. More designers are becoming producers--authors, publishers, instigators and entrepreneurs--actively employing their creative skills as makers of content and shapers of experiences. Featuring work produced since 2000, Graphic Design: Now in Production explores the worlds of design-driven magazines, newspapers, books and posters; the entrepreneurial spirit of designer-produced goods; the renaissance in digital typeface design; the storytelling potential of film and television titling sequences; and the transformation of raw data into compelling information narratives. The catalogue features important original essays by leading designers that tackle themes such as the changing roles of reading and writing within the context of new technologies and self-publishing; the nature of design labor and production, from blue-collar handcraft and making to white-collar design thinking and strategy; and the impact and influence design programs and schools have had on shaping the direction of contemporary graphic design. Co-organized by Walker Art Center and Cooper-Hewitt National Design Museum, Graphic Design: Now in Production is conceived as a visual compendium in the spirit of the Whole Earth Catalogue. It features posters, info graphics, fonts, books, magazines, film titles, logos and more, interspersed with a variety of small texts delving into specific project details, excerpted artists' statements, interviews and published manifestos, technical details, and new and old technologies and tools.

PRAISE AND REVIEWS

Metropolis

Perhaps more than anyone else, graphic designers have influenced, and been influenced by, changes to how we receive, understand and communicate information at the turn of the millenium. In the process, the boundaries of what they do have blurred and shifted. Curated by Andrew Blauvelt, the design director and curator of Minneapolis's Walker Art Center, and Ellen Lupton, the senior curator of contemporary design at the Cooper-Hewitt, National Design Museum, 'Graphic Design: Now in Production' takes stock of the profession in a time of change.

Graphic Design: Now In Production

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TABLE OF CONTENTS:

INTRODUCTION by Andrew Blauvelt and Ellen Lupton
THE DESIGNER AS PRODUCER by Ellen Lupton
FUCK CONTENT by Michael Rock
RESEARCH AND DESTROY: DESIGN AS INVESTIGATION by Daniel van der Velden
UNRAVELING by Lorraine Wild
TOOL (OR, POST-PRODUCTION FOR THE GRAPHIC DESIGNER) by Andrew Blauvelt
DESIGN ENTREPRENEUR 3.0 by Steven Heller
PRACTICE FROM EVERYDAY LIFE: DEFINING GRAPHIC DESIGN’S EXPANSIVE SCOPE BY ITS QUOTIDIAN ACTIVITIES by James Goggin
READING AND WRITING by Ellen Lupton
MAGAZINE CULTURE by Jeremy Leslie
THE PERSISTENCE OF POSTERS by Andrew Blauvelt
THE MAKING OF TYPOGRAPHIC MAN by Ellen Lupton
EXPERIMENTAL TYPOGRAPHY. WHATEVER THAT MEANS. CONCEPTUAL TYPE? by Peter Bil’ak
DESIGN IN MOTION: THE ART OF THE TITLE SEQUENCE by Ian Albinson
I AM STILL ALIVE #21 by Åbäke
BUBBLES, LINES, AND STRING: HOW INFORMATION VISUALIZATION SHAPES SOCIETY by Peter Hall
BRAND NEW WORLDS by Andrew Blauvelt
BRAND MATRIX by Armin Vit & Bryony Gomez-Palacio
DESIGNING OUR OWN GRAVES by Dmitri Siegel
SCHOOL DAYS by Rob Giampietro


“The proletarianization of design offers designers a new crack at materialism, a chance to re-engage the physical aspects of our work. Whereas the term ‘author,’ like ‘designer,’ suggests the cerebral workings of the mind, production privileges the activity of the body. Production is rooted in the material world. It values things over ideas, making over imagining, practice over theory.”

—ELLEN LUPTON, Curator of Contemporary Design at Cooper-Hewitt, National Design Museum.

FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS

And/Or: On Contradiction in the Work of Jan van Toorn Extended

AND/OR: ON CONTRADICTION IN THE WORK OF JAN VAN TOORN EXTENDED

Text by Els Kuijpers.

NAI010 PUBLISHERS

ISBN: 9789462081116 | US $29.95

Pub Date: 8/31/2014
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Hugo Puttaert: Think in Colour

HUGO PUTTAERT: THINK IN COLOUR

Text by Hugo Puttaert, Steven Cleeren, Rick Poynor.

MER. PAPER KUNSTHALLE

ISBN: 9789491775185 | US $60.00

Pub Date: 9/30/2014
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Posters: The Sea Voyage

POSTERS: THE SEA VOYAGE

Edited by Paolo Piccione.

SILVANA EDITORIALE

ISBN: 9788836627981 | US $65.00

Pub Date: 8/31/2014
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Earthquakes, Mudslides, Fires & Riots: California and Graphic Design, 1936-1986

EARTHQUAKES, MUDSLIDES, FIRES & RIOTS: CALIFORNIA AND GRAPHIC DESIGN, 1936-1986

By Louise Sandhaus. Contributions by Lorraine Wild, Denise Gonzales Crisp, Michael Worthington. Designed by Louise Sandhaus.

METROPOLIS BOOKS

ISBN: 9781938922619 | US $55.00

Pub Date: 11/30/2014
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The Graphic World of Paul Peter Piech

THE GRAPHIC WORLD OF PAUL PETER PIECH

Edited by Zoe Whitley.

FOUR CORNERS BOOKS/V&A PUBLISHING

ISBN: 9781909829015 | US $50.00

Pub Date: 7/31/2014
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Mira Cuba: The Cuban Poster Art from 1959

MIRA CUBA: THE CUBAN POSTER ART FROM 1959

SILVANA EDITORIALE

ISBN: 9788836626991 | US $40.00

Pub Date: 6/30/2014
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Holland on Paper

HOLLAND ON PAPER

Text by Clifford S. Ackley.

MFA PUBLICATIONS, MUSEUM OF FINE ARTS, BOSTON

ISBN: 9780878467990 | US $50.00

Pub Date: 7/31/2014
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Jurriaan Schrofer 1926-1990

JURRIAAN SCHROFER 1926-1990

By Frederike Huygen. Edited by Jaap van Triest, Karel Martens.

VALIZ

ISBN: 9789078088707 | US $50.00

Pub Date: 3/31/2014
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Wim Crouwel: New Alphabet

WIM CROUWEL: NEW ALPHABET

Edited by Paolo Palma. Preface by Wim Crouwel. Text by Kees Broos, Max Bruinsma, Piet Schrueders.

SHS PUBLISHING

ISBN: 9788890759413 | US $54.99

Pub Date: 8/31/2014
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Alex Wollner: Brasil Design Visual

ALEX WOLLNER: BRASIL DESIGN VISUAL

WASMUTH

ISBN: 9783803032140 | US $75.00

Pub Date: 5/31/2014
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Type Compass

TYPE COMPASS

Edited by Michael Brenner, Emilio Macchia. Foreword by Gerry Leonidas.

SHS PUBLISHING

ISBN: 9788890759499 | US $32.00

Pub Date: 8/31/2013
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Marian Bantjes: Pretty Pictures

MARIAN BANTJES: PRETTY PICTURES

Design and text by Marian Bantjes. Foreword by Rick Poynor.

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ISBN: 9781938922220 | US $75.00

Pub Date: 9/30/2013
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