GRAPHIC DESIGN

PUBLISHER
WALKER ART CENTER

BOOK FORMAT
Paperback, 9 x 12 in. / 240 pgs / illustrated throughout.

PUBLISHING STATUS
PUB DATE
Active

DISTRIBUTION
D.A.P. EXCLUSIVE
CATALOG: FALL 2011 p. 175   

PRODUCT DETAILS
ISBN 9780935640984 TRADE
LIST PRICE: $40.00 CDN $50.00

AVAILABILITY
Awaiting stock

EXHIBITION SCHEDULE

Minneapolis, MN
Walker Art Center, 10/21/11-01/22/12

New York
Cooper Hewitt National Design Museum, Summer 2012

Los Angeles, CA
Hammer Museum, 09/30/12-01/0613

Houston, TX
CAM Houston, Spring 2013

Winston-Salem, NC
Southeastern Center for Contemporary Art, Fall 2013

“The designer as publisher is the latest variation in the decades-old struggle to emancipate design’s productive labor.”

—ANDREW BLAUVELT, Curator of Architecture and Design at the Walker Art Center.

Accompanying the first major U.S. museum show on graphic design since 1996, and conceived in the spirit of the Whole Earth Catalogue, this inspirational compendium examines the enormous transformations that have taken place in the field over the past decade.

"'Design authorship' emerged during the late 1980s, promising a counterintuitive shift in graphic design practice from designers solely serving clients to becoming one’s own client. It seemed radical at first, but the design authorship movement, such as it was, never really gave the proverbial asylum keys to the inmates. In truth, the buzzword 'design author' was transitional, leading the way for designers to embrace the even more provocative 'design entrepreneur' movement, which developed later in the ’90s.

Design authorship was wishful design thinking—a dream that designers could ultimately command their own creative destinies while contributing something of value to the culture.

Design entrepreneurship, on the other hand, is a more demonstrative business construct, moving beyond traditional service design into self-starting and self-sustaining design endeavors. The design entrepreneur movement (drumroll please) demands that designers take greater responsibility as creators of their own marketable products. Consequently, design entrepreneurs are not merely handmaidens to business; they are a new breed of barons and baronesses, intimately ruling their own fiefdoms (as long as they can find markets). Which is, of course, a risky proposition for those with little exposure to the true rigors of business."

—STEVEN HELLER, excerpted from the chapter Design Entrepreneur 3:0.

  

WALKER ART CENTER

Graphic Design: Now In Production

Published by Walker Art Center
Edited by Andrew Blauvelt, Ellen Lupton. Text by Ian Albinson, Rob Giampietro, Jeremy Leslie, Alexander Ulloa, Armin Vit. Contributions by Steven Heller, Peter Hall.

Graphic design has broadened its reach dramatically over the past decade, expanding from a specialized profession to a widely deployed skill. The rise of user-generated content, new methods of publishing and systems of distribution, and the wide dissemination of creative software have opened up new opportunities for design. More designers are becoming producers--authors, publishers, instigators and entrepreneurs--actively employing their creative skills as makers of content and shapers of experiences. Featuring work produced since 2000, Graphic Design: Now in Production explores the worlds of design-driven magazines, newspapers, books and posters; the entrepreneurial spirit of designer-produced goods; the renaissance in digital typeface design; the storytelling potential of film and television titling sequences; and the transformation of raw data into compelling information narratives. The catalogue features important original essays by leading designers that tackle themes such as the changing roles of reading and writing within the context of new technologies and self-publishing; the nature of design labor and production, from blue-collar handcraft and making to white-collar design thinking and strategy; and the impact and influence design programs and schools have had on shaping the direction of contemporary graphic design. Co-organized by Walker Art Center and Cooper-Hewitt National Design Museum, Graphic Design: Now in Production is conceived as a visual compendium in the spirit of the Whole Earth Catalogue. It features posters, info graphics, fonts, books, magazines, film titles, logos and more, interspersed with a variety of small texts delving into specific project details, excerpted artists' statements, interviews and published manifestos, technical details, and new and old technologies and tools.

PRAISE AND REVIEWS

Metropolis Magazine

Susan Szenasy

Perhaps more than anyone else, graphic designers have influenced, and been influenced by, changes to how we receive, understand and communicate information at the turn of the millenium. In the process, the boundaries of what they do have blurred and shifted. Curated by Andrew Blauvelt, the design director and curator of Minneapolis's Walker Art Center, and Ellen Lupton, the senior curator of contemporary design at the Cooper-Hewitt, National Design Museum, 'Graphic Design: Now in Production' takes stock of the profession in a time of change.

Graphic Design: Now In Production

STATUS: Out of stock

Temporarily out of stock pending additional inventory.

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