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| | BOOK FORMAT Slip, pbk, 2 vols, 8.25 x 11.5 in. / 160 pgs / 200 color / 15 bw. PUBLISHING STATUS Pub Date 9/17/2024 Forthcoming DISTRIBUTION D.A.P. Exclusive Catalog: FALL 2024 p. 89 PRODUCT DETAILS ISBN 9798989142316 TRADE List Price: $60.00 CAD $87.50 GBP £52.00 AVAILABILITY Awaiting stock | TERRITORY WORLD | | THE FALL 2024 ARTBOOK | D.A.P. CATALOG ![Artbook | D.A.P. Catalog Cover Link](https://s.turbifycdn.com/aah/artbook/thomas-mailaender-the-night-climbers-of-cambridge-171.jpg) | Preview our FALL 2024 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
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|   |   | NKF: Piet Zwart’s Avant-Garde Catalog for Standard Cables1927–1928Text by Philip B. Meggs, Paul Stirton, Piet Zwart.
![NKF: Piet Zwart’s Avant-Garde Catalog for Standard Cables](https://s.turbifycdn.com/aah/artbook/nkf-piet-zwart-s-avant-garde-catalog-for-standard-cables-10.jpg) A graphic design masterpiece held in museum collections worldwide, now recreated in full facsimileWidely regarded as the most important Dutch designer of the last century, Piet Zwart helped rewrite the rules of modern typography. An autodidactic student of typography and printing, he incorporated elements of fine art and architecture into his graphic design. He often referred to himself as a “typotect”: part typographer, part architect. His best-known work, an 80-page catalog for the electrical cable manufacturer Nederlandse Kabelfabriek Delft (NKF), is a remarkable case study in visual communication, combining razor-sharp photos, playful type compositions, expressive montages and bold fields of color to transform the humble cable into a subject for experimental graphic design. Received in avant-garde circles as a model of modernist New Typography, the catalog remains a sought-after touchstone of art and design history. This first-ever facsimile of Zwart’s NKF catalog reproduces the complete book with exacting details and in its original format. An accompanying critical supplement includes fascinating essays by design scholars Philip B. Meggs and Paul Stirton, a rich selection of rarely seen projects from Zwart’s decade-long relationship with NKF and a translation of Zwart’s original manifesto. Piet Zwart (1885–1977) originally trained as an architect at the National School of Applied Arts in Amsterdam. He incorporated aspects of Constructivism and De Stijl into his typographic work for the Nederlandse Kabelfabriek Delft and the Dutch postal service. In 2000 he was posthumously awarded “Designer of the Century” by the Association of Dutch Designers.
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| ![NKF: Piet Zwart’s Avant-Garde Catalog for Standard Cables](https://s.turbifycdn.com/aah/artbook/nkf-piet-zwart-s-avant-garde-catalog-for-standard-cables-1927-1928-47.jpg) | STATUS: Forthcoming | 9/17/2024 This title is not yet published in the U.S. To pre-order or receive notice when the book is available, please email orders @ artbook.com | |
| | | FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS | ![Gert Dumbar: Maverick Gentleman of Dutch Design](https://s.turbifycdn.com/aah/artbook/gert-dumbar-maverick-gentleman-of-dutch-design-50.jpg) | ValizISBN: 9789493246331 USD $40.00 | CAD $58Pub Date: 11/26/2024 Forthcoming
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| ![NKF: Piet Zwart’s Avant-Garde Catalog for Standard Cables](https://s.turbifycdn.com/aah/artbook/nkf-piet-zwart-s-avant-garde-catalog-for-standard-cables-1927-1928-42.jpg) | Letterform Archive BooksISBN: 9798989142316 USD $60.00 | CAD $87.5 UK £ 52Pub Date: 9/17/2024 Forthcoming
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![NKF: Piet Zwart’s Avant-Garde Catalog for Standard Cables](https://s.turbifycdn.com/aah/artbook/nkf-piet-zwart-s-avant-garde-catalog-for-standard-cables-1927-1928-48.jpg)
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FORMAT: Slip, pbk, 2 vols, 8.25 x 11.5 in. / 160 pgs / 200 color / 15 b&w. LIST PRICE: U.S. $60.00 LIST PRICE: CANADA $87.5 GBP £52.00 ISBN: 9798989142316 PUBLISHER: Letterform Archive Books AVAILABLE: 9/17/2024 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Forthcoming AVAILABILITY: Awaiting stock TERRITORY: WORLD | D.A.P. CATALOG: FALL 2024 Page 89 | PRESS INQUIRIES
Tel: (212) 627-1999 ext 217 Fax: (212) 627-9484 Email Press Inquiries: publicity@dapinc.com | TRADE RESALE ORDERS
D.A.P. | DISTRIBUTED ART PUBLISHERS Tel: (212) 627-1999 Fax: (212) 627-9484 Customer Service: (800) 338-2665 Email Trade Sales: orders@dapinc.com |
| NKF: Piet Zwart’s Avant-Garde Catalog for Standard Cables 1927–1928 Published by Letterform Archive Books. Text by Philip B. Meggs, Paul Stirton, Piet Zwart. A graphic design masterpiece held in museum collections worldwide, now recreated in full facsimile Widely regarded as the most important Dutch designer of the last century, Piet Zwart helped rewrite the rules of modern typography. An autodidactic student of typography and printing, he incorporated elements of fine art and architecture into his graphic design. He often referred to himself as a “typotect”: part typographer, part architect. His best-known work, an 80-page catalog for the electrical cable manufacturer Nederlandse Kabelfabriek Delft (NKF), is a remarkable case study in visual communication, combining razor-sharp photos, playful type compositions, expressive montages and bold fields of color to transform the humble cable into a subject for experimental graphic design.
Received in avant-garde circles as a model of modernist New Typography, the catalog remains a sought-after touchstone of art and design history. This first-ever facsimile of Zwart’s NKF catalog reproduces the complete book with exacting details and in its original format. An accompanying critical supplement includes fascinating essays by design scholars Philip B. Meggs and Paul Stirton, a rich selection of rarely seen projects from Zwart’s decade-long relationship with NKF and a translation of Zwart’s original manifesto.
Piet Zwart (1885–1977) originally trained as an architect at the National School of Applied Arts in Amsterdam. He incorporated aspects of Constructivism and De Stijl into his typographic work for the Nederlandse Kabelfabriek Delft and the Dutch postal service. In 2000 he was posthumously awarded “Designer of the Century” by the Association of Dutch Designers.
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