PUBLISHER

BOOK FORMAT
Clth, 10 x 12 in. / 288 pgs / 250 color.

PUBLISHING STATUS
Pub Date 10/31/2011
Out of stock indefinitely

DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2011 p. 122

PRODUCT DETAILS
ISBN 9788836619221 TRADE
List Price: $75.00 CAD $99.00

AVAILABILITY
Not available

TERRITORY
NA LA ASIA AU/NZ AFR ME

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Posters: Travelling Around Italy Through Advertising

1895-1960

Edited by Dario Cimorelli, Anna Villari.

In the late nineteenth century up until very recently, for the middle classes, the famous and the wealthy alike, an extended tour of Italy was a necessary part of a cultural education. Italy's cuisine, its landscapes, its countless art capitals, archeological ruins and its tradition of hospitality made the country a favored destination for an exclusive class of tourist. To alert this lucrative market--as well as Italians themselves--to the many attractions of the Beautiful Country, the message was laid on with graphic radiance in the print culture of the times, through posters, flyers, brochures and picture magazines. Graphic design for tourism advertising was often commissioned from the leading illustrators of the period, from Duilio Cambellotti to Leonetto Cappiello, from Marcello Dudovich to Franz Lenhart, from Gino Boccasile to Mario Puppo. This volume draws on the collection of Achille Bertarelli to tell the story of Italian tourism's rich graphic design heritage in 250 color reproductions.

PRAISE AND REVIEWS

T: The New York Times Style Magazine

Stephen Heyman

enduringly beautiful images, often under the visual spell of Futurism or Art Deco… are newly collected in “Manifesti Posters: Traveling Around Italy Through Advertising 1895-1960”

Posters: Travelling Around Italy Through Advertising

STATUS: Out of stock indefinitely.

FROM THE BOOK

"Evoking, publicizing, celebrating tourist attractions and locales in advertising graphics, summoning the public to markets, festivities, sports events, in a word communicating all the variety and charm of which Fascist Italy was so proud, where nationally and internationally famous artists, as well as highly skilled anonymous draftsmen: Duilio Cambellotti, a great twentieth-century artist, innovative in every sector of the arts, from sculpture to architecture, to ceramics, to illustrations; Marcello Dudovich, from Trieste but active in Milan, Bologna, and Munich in the most important graphic studios of the moment, gifted in art and in life with an unmistakable, very elegant line, a true 'star' in the firmament of advertising graphic design; Marcello Nizzoli, commercial artist, illustrator, and ingenious industrial designer (he did the ultra-famous Olivetti Lettera 22 typewriter); Sepo, the author of posters with a recognized innovative force; Gino Boccasile, with his unmistakable, seductive female figures; Franz Lenhart, lover of and expert on the mountains and mountain light; Virgilio Retrosi, friend and student of Cambellotti, first a ceramicist and then a graphic artist with a clear, elegant, rhythmic line; Mario Puppo, a precursor as early as the thirties of what graphics would become in the following decades: essential, chromatically bold, ironic."

Anna Villari, excerpted from Traveling in Italy, Through Modern Times in Posters: Travelling Around Italy Through Advertising.

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