ARTBOOK LOGO

ARTBOOK BLOG

RECENT POSTS

DATE 7/20/2019

The Eagle Has Landed … Celebrate the 50th Anniversary of the First Moon Landing, July 20, 1969

DATE 6/17/2019

Wonderful strange power in 'Visions of Enchantment: Occultism, Magic and Visual Culture'

DATE 6/16/2019

Celebrate Pride Month with 'Hugh Steers: The Complete Paintings'

DATE 6/16/2019

Fathers, family and more in forthcoming favorite, 'Who Is Michael Jang?'

DATE 6/14/2019

Join Chinatown Soup and Femme Mâché for a Zine Making Workshop & Swap at the MoMA PS1 Book Space

DATE 6/14/2019

Stas Orlovski, Shana Nys Dambrot & Claressinka Anderson to launch 'Projections 2012–2018' at Artbook @ Hauser & Wirth Los Angeles

DATE 6/14/2019

Mona Kuhn in conversation and signing 'She Disappeared into Complete Silence' at Artbook at Hauser & Wirth Los Angles Bookstore

DATE 6/14/2019

Bill Owens to sign 'Altamont 1969' at Arcana

DATE 6/14/2019

Celebrate the extraordinary freedom of Cookie Mueller in this Pride Month Pick

DATE 6/13/2019

Celebrate Pride Month with Tom Bianchi's '63 E 9th Street: NYC Polaroids 1975–1983'

DATE 6/11/2019

The ICA Los Angeles presents Hervé Tullet Reading & Signing at Hauser & Wirth

DATE 6/11/2019

OTD in 1968: Roman Polanski released 'Rosemary's Baby'

DATE 6/10/2019

Once Upon a Time in the West was Sergio Leone's 'gift to America of its lost fairy stories'

DATE 6/10/2019

Exterior, interior and virtual all at once in 'Landscape Painting Now' painter Corrine Wasmuht

DATE 6/8/2019

Celebrate the Grand Slam with Stephan Würth’s ‘Tennis Fan'

DATE 6/7/2019

Hyperreality enjoined by feeling in 'Landscape Painting Now'

DATE 6/7/2019

Watch the great trailer for Michael Lang's official 50th Anniversary 'Woodstock' book!

DATE 6/6/2019

Neither Amazons nor Furies, Margot Bergman's subjects are true anti-heroines

DATE 6/5/2019

Landmark 'Peter Halley: Paintings of the 1980s' catalogue raisonné is new from JRP|Ringier

DATE 6/4/2019

Sir Christopher Frayling speaking and signing 'Once Upon a Time in the West' at Rizzoli

DATE 6/4/2019

Amazing 'Mrinalini Mukherjee' opens at The Met Breuer

DATE 6/3/2019

Interpretation and communication in 'Berenice Abbott: Portraits of Modernity'

DATE 6/1/2019

Celebrate the 50th anniversary of Stonewall & Pride Month 2019 with these Staff Picks!

DATE 6/1/2019

Kader Attia represents the unrepresented in 'Landing Strip'

DATE 5/31/2019

Peter Halley and Kim Conaty to launch 'Peter Halley: Paintings of the 1980s. The Catalogue Raisonné' at Mast Books

DATE 5/31/2019

A beautiful facsimile of Paul Gauguin's fearless, infamous 'Intimate Journals'

DATE 5/30/2019

Join us for the launch of Phyllis Galembo's 'Mexico Masks Rituals' at Howl!

DATE 5/30/2019

Trevor Paglen in conversation with Ben Wizner at the MoMA PS1 Book Space

DATE 5/30/2019

In Phyllis Galembo's new book on the mask cultures of Mexico, ritual object and corporal body become one

DATE 5/29/2019

Photos rather like Proust's madeleine in 'William Klein: Celebration'

DATE 5/28/2019

In 'The Raven/Le Corbeau/The Raven,' an epic approach to reading both Mallarmé and Poe

DATE 5/27/2019

Something resembling truth in 'Jasper Johns'

DATE 5/25/2019

Mona Kuhn in conversation and signing 'She Disappeared into Complete Silence' at Arcana: Books on the Arts

DATE 5/25/2019

Transcendental dimension in Mona Kuhn's 'She Disappeared into Complete Silence'

DATE 5/24/2019

Congratulations to the winners of the AIGA/Design Observer 50 Books | 50 Covers competition 2018!

DATE 5/24/2019

Martin Scorsese on 'Once Upon a Time in the West'

DATE 5/23/2019

Days and nights of demons in 'Phyllis Galembo: Mexico Masks Rituals'

DATE 5/23/2019

Morbid Anatomy presents 'Mexico Masks Rituals: An Evening with Photographer Phyllis Galembo' at Green-Wood Cemetery

DATE 5/22/2019

'Phyllis Galembo: Mexico Masks Rituals' is NEW from Radius Books & D.A.P.

DATE 5/21/2019

'Lee Friedlander: Signs' is a photobook for photobook lovers

DATE 5/20/2019

Trevor Paglen's new book offers an enigmatic glimpse into decades of covert operations

DATE 5/19/2019

Spiritual striving and emotional urgency in 'Modern Mystic: The Art of Hyman Bloom'

DATE 5/18/2019

Congratulations Susan Meiselas, winner of the 2019 Deutsche Börse photography prize!

DATE 5/18/2019

Rohina Hoffman to launch 'Hair Stories' with a conversation and signing at Arcana: Books on the Arts

DATE 5/17/2019

Elvia Wilk book launch, conversation and signing at Artbook at Hauser & Wirth Bookstore, Los Angeles

DATE 5/17/2019

Tom Bianchi to launch '63 E 9th Street' at Bookmarc

DATE 5/16/2019

Art Historian Henry Adams to lecture on the art of Hyman Bloom at Sotheby's

DATE 5/16/2019

Art Historian Henry Adams to lecture on the art of Hyman Bloom at Sotheby's

DATE 5/16/2019

'Charles James: The Couture Secrets of Shape' should be required reading for anyone interested in the evolution of design

DATE 5/15/2019

'Nature: Collaborations in Design' is the sophisticated companion publication to the Cooper-Hewitt Design Triennial

DATE 5/14/2019

Mind-flexing 'Mundos Alternos' opens at the Queens Museum


BOOKS IN THE MEDIA

MICHIEL SCHWARZ & JOOST ELFFERS | DATE 2/18/2011

SUSTAINISM: A NEW CULTURAL ERA

The world has entered a new age. After the twentieth century's modernism and postmodernism, a new cultural era has begun. We have given it name: sustainism.
SUSTAINISM: A NEW CULTURAL ERA
Michiel Schwarz and Joost Elffers, presenting Sustainism Is the New Modernism in Amsterdam, the Netherlands. Photograph by Bert Nienhuis.

Old models for organizing have reached the end of their life cycles, leaving in their wake a new vision of the future. Our manifesto, Sustainism Is the New Modernism charts a new way of doing and seeing that is already evident across society, in everything from urban planning to business practices to food production. We are signalling a transition to a new lifestyle, and offering a picture of a world that is more connected, more localized and more sustainable.

In last century, our world was designed around modernist ideas and values. This could be seen in our architecture, product design, business models, urban planning, and much more. With modernism came a fascination with technology, modes of industrial production, a focus on material goods, underpinned by a particular idea of progress. But the twenty-first century heralds a cultural shift. Sustainism, in our view, represents a new mind-set that, like modernism before it, will turn out to define how we see our world, what we value, and how we shape our living environment. It will become the new "operating context" for all of us. Our new culture.
SUSTAINISM: A NEW CULTURAL ERA
ABOVE: Trefoil knot, the symbol for sustainism, expressing the cycle of life and interconnectedness.

Sustainism is much more than "going green," though it has some of its roots in the sustainability movement. It's as much concerned with our the internet, social media and open-source information. Amidst these global trends, we see a growing interest in what’s local, for example in our food (think of the 6,000-plus farmers’ markets in the U.S. alone, and growing). To put it simply, sustainism is where connectivity, new forms of localism and sustainable life styles meet.

The transition from modernism to sustainism also involves a shift in how we frame problems and look for solutions. Where modernism failed to account for complexity and diversity, sustainism takes them as its very premise. In the sustainist era everything is interconnected and interdependent. Our visual symbol for sustainism, the trefoil knot, expresses this idea. (It can be seen on the cover of our book.) The trefoil symbolizes the endless cycle of life and an interrelated world.

The metaphor for the new culture is the web; whether we speak about cities, food, production, media, knowledge or sustainable development, in sustainism, everyone and everything is linked. This is the culture of networks, sharing, borrowing and open exchange.

SUSTAINISM: A NEW CULTURAL ERA
ABOVE: Cradle-to-cradle sustainist symbol.

It is also the culture of sustainable lifestyles. To preempt a frequently asked question: sustainability refers to the movement, sustainism denotes the new culture. By naming the emerging cultural era, we make it visible, we make it happen.

There are some fundamental shifts that we associate with sustainism, for example, how our shift in our perceptions space and time have changed. The internet in particular has given a new meaning to the local: almost every place in the world is globally connected, 24/7. We live in local worlds, but we are also global citizens. We see the emergence of a new type of "localism" as one of the hallmarks of sustainism. In the experience of many of us, global and local are no longer in opposition. The sustainist world is the world of the local farmer's market and Twitter, the pub and Facebook, the neighborhood and CNN. And "local" is no longer just a geographic marker; it has become a quality, a value in itself.

In the new era we also witness other shifts across many domains of society — in the way we address innovation and knowledge, our business models, urban planning, production methods (think of "cradle-to-cradle"), community building, food and much more. All of these shifts seem to point in the same direction. In this manner, sustainism can provide a unifying framework to find answers to the pressing issues of our time.

Sustainism has its own style and perspective: diverse rather than uniform; effectiveness instead of efficiency; networked instead of hierarchical. Sustainism stands for the perspective of long-term investment and appropriate speed, rather than "quick return“ and "faster is better." From functionality to meaning, from space to place.

SUSTAINISM: A NEW CULTURAL ERA
ABOVE: A page from Sustainism Is the New Modernism.

Sustainism will give rise to new design criteria. "Do more with less" becomes the sustainist reply to the modernist "less is more." We will see more participatory design solutions and designs based on principles found in nature ("biomimicry" as it is called), while sustainism equally invites new combinations between "eco" and "hi-tech." We will move from the modernist credo "make it new" and the postmodern "use it," to the sustainist "revitalize it."

Sustainable life styles, the growing interest in the local, global communication, social media: all are concerned with culture. But this is not a countercultural movement, as in the 1960s and ’70s. The imperative toward sustainism reflects a widespread global and local effort that we foresee will become mainstream. Even today, the "sustainability movement," which we view as part of the culture of sustainism, already involves more than 100 million people worldwide (or so estimates Paul Hawken, who has called it "the largest movement in the world").

The new culture we describe under the banner of "sustainism" poses a great challenge for designers, architects and planners as well as engineers, teachers and artists to shape our lives and living environments in this new era. ). And at the same time the emergence of sustainism is to be seen as a call to action for entrepreneurs, businesses, community groups, governments, and non-profits to actively make space for the new culture and shape the future. What is called for is a new wave of innovation that takes sustainist criteria as its starting point — inclusive, socially available, ecologically responsible and locally oriented (but not provincial).

The era of sustainism has begun. Soon no-one will be able to stand outside it. We are already all part of it.

SUSTAINISM: A NEW CULTURAL ERA
Sustainism Is the New Modernism has been featured in the International Herald Tribune, The New York Times Global Edition, The Guardian (England), La Tribune (France), NRC Handelsblad (Netherlands) and Il Sole 24 Ore (Italy).

Michiel Schwarz is a cultural thinker, innovator and consultant, based in Berkeley, California and Amsterdam, Netherlands. His publications include The Technological Culture and Speed: Visions of an Accelerated Age.

Joost Elffers is a New York-based designer, "symbol maker" and creative producer of award-winning and innovative books such as 48 Laws of Power, Play With Your Food and Tangram: The Ancient Chinese Shapes Game.

The authors can be contacted at share@sustainism.com or www.sustainism.com. **All symbols from Michiel Schwarz & Joost Elffers' Sustainism Is the New Modernism are published under Creative Commons "by-nc-nd" license.
SUSTAINISM: A NEW CULTURAL ERA
SUSTAINISM: A NEW CULTURAL ERA
SUSTAINISM: A NEW CULTURAL ERA

Sustainism Is the New Modernism

Sustainism Is the New Modernism

D.A.P./DISTRIBUTED ART PUBLISHERS
Pbk, 7 x 9 in. / 240 pgs / color.




ARTBOOK LOGO
 
 

the art world's source for books on art & culture

  

CUSTOMER SERVICE
orders@artbook.com
212 627 1999
M-F 9-5 EST

TRADE ACCOUNTS

800 338 2665

CONTACT

JOBS + INTERNSHIPS

NEW YORK
Showroom by Appointment Only
75 Broad Street, Suite 630
New York NY 10004
Tel   212 627 1999

LOS ANGELES
Showroom by Appointment Only
818 S. Broadway, Suite 700
Los Angeles, CA 90014
Tel. 323 969 8985

ARTBOOK LLC
D.A.P. | Distributed Art Publishers, Inc.


All site content Copyright C 2000-2017 by Distributed Art Publishers, Inc. and the respective publishers, authors, artists. For reproduction permissions, contact the copyright holders.

ARTBOOK AMPERSAT

The D.A.P. Catalog
www.artbook.com