CORY REYNOLDS | DATE 2/25/2026

Villa Albertine presents Rémi Babinet launching 'No Ads Please'

Wednesday, February 25, from 6–9 PM, Villa Albertine NYC presents Rémi Babinet, renowned French creative director and founder of the international BETC agency, launching his new book, No Ads Please: Advertising Stories From the Founder of the World’s Most Creative Agency, published by JBE Books.

With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC, named 2024’s "World’s Best Agency" by the World Advertising Research Center. Founder Rémi Babinet rhapsodizes on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald’s. The short, offbeat yet thoughtful essays trace the challenges behind forming a universal narrative, in a world where the use of images and words is continually reshaped. Far from being just for advertisers, No Ads Please resonates with every creative connoisseur, offering a behind-the-scenes look at the slogans and images that have shaped the collective imagination.

Villa Albertine
Rémi Babinet on 'No Ads Please'
Wednesday, February 25, 6–9 PM
972 Fifth Avenue
New York