Advertising Stories From the Founder of the World’s Most Creative Agency
By Rémi Babinet.
From Michelin tires to Big Macs, this hefty volume illuminates key marketing strategies from BETC, one of the world’s best advertising agencies
With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC, named 2024’s "World’s Best Agency" by the World Advertising Research Center. Founder Rémi Babinet rhapsodizes on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald’s. The short, offbeat yet thoughtful essays trace the challenges behind forming a universal narrative, in a world where the use of images and words is continually reshaped. Far from being just for advertisers, No Ads Please resonates with every creative connoisseur, offering a behind-the-scenes look at the slogans and images that have shaped the collective imagination. Rémi Babinet founded BETC in 1994 and was ranked among the top 10 best creative directors since the birth of advertising by Forbes magazine. The agency has a presence in Paris, New York, São Paulo, London and Shanghai.
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FORMAT: Hbk, 4.5 x 7 in. / 1296 pgs / 950 color. LIST PRICE: U.S. $40.00 LIST PRICE: CANADA $60 ISBN: 9782365680981 PUBLISHER: JBE Books AVAILABLE: 9/2/2025 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Active AVAILABILITY: In stock TERRITORY: NA LA ASIA AU/NZ
No Ads Please Advertising Stories From the Founder of the World’s Most Creative Agency
Published by JBE Books. By Rémi Babinet.
From Michelin tires to Big Macs, this hefty volume illuminates key marketing strategies from BETC, one of the world’s best advertising agencies
With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC, named 2024’s "World’s Best Agency" by the World Advertising Research Center. Founder Rémi Babinet rhapsodizes on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald’s. The short, offbeat yet thoughtful essays trace the challenges behind forming a universal narrative, in a world where the use of images and words is continually reshaped. Far from being just for advertisers, No Ads Please resonates with every creative connoisseur, offering a behind-the-scenes look at the slogans and images that have shaped the collective imagination.
Rémi Babinet founded BETC in 1994 and was ranked among the top 10 best creative directors since the birth of advertising by Forbes magazine. The agency has a presence in Paris, New York, São Paulo, London and Shanghai.
