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BOOKS ON DESIGN THEORY, AESTHETICS AND HISTORY

PUBLISHER
JBE Books

BOOK FORMAT
Hardcover, 4.5 x 7 in. / 1296 pgs / 950 color.

PUBLISHING STATUS
Pub Date
Forthcoming

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2025 p. 135   

PRODUCT DETAILS
ISBN 9782365680981 TRADE
List Price: $40.00 CAD $60.00

AVAILABILITY
Awaiting stock

TERRITORY
NA LA ASIA AU/NZ

THE SPRING 2025 ARTBOOK | D.A.P. CATALOG

Artbook | D.A.P. Catalog Cover Link
Preview our SPRING 2025 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
  

JBE BOOKS

Also an Ad Agency

By Rémi Babinet.

From Michelin tires to Big Macs, this hefty volume illuminates key marketing strategies from BETC, one of the world’s best advertising agencies

With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC, named 2024’s "World’s Best Agency" by the World Advertising Research Center. Founder Rémi Babinet rhapsodizes on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald’s. The short, offbeat yet thoughtful essays trace the challenges behind forming a universal narrative, in a world where the use of images and words is continually reshaped. Far from being just for advertisers, Also an Ad Agency resonates with every creative connoisseur, offering a behind-the-scenes look at the slogans and images that have shaped the collective imagination.
Rémi Babinet founded BETC in 1994 and was ranked among the top 10 best creative directors since the birth of advertising by Forbes magazine. The agency has a presence in Paris, New York, São Paulo, London and Shanghai.


Also an Ad Agency

STATUS: Forthcoming | 8/5/2025

This title is not yet published in the U.S. To pre-order or receive notice when the book is available, please email orders @ artbook.com

FORTHCOMING AND NEW: DESIGN AND DECORATIVE ARTS

Splendours of the Atlas

SPLENDOURS OF THE ATLAS

Silvana Editoriale

ISBN: 9788836658930
USD $45.00
| CAD $68

Pub Date: 4/29/2025
Forthcoming


Volumes: Design Reviewed Remixed Revealed

VOLUMES: DESIGN REVIEWED REMIXED REVEALED

Set Margins’ publications

ISBN: 9789083449814
USD $25.00
| CAD $38

Pub Date: 4/29/2025
Forthcoming


A *Co-* Program for Graphic Design

A *CO-* PROGRAM FOR GRAPHIC DESIGN

Inventory Press

ISBN: 9781941753729
USD $29.95
| CAD $44.95 UK £ 24.99

Pub Date: 4/22/2025
Forthcoming


Conspiratorial Design

CONSPIRATORIAL DESIGN

Set Margins’ publications

ISBN: 9789083449876
USD $22.00
| CAD $34

Pub Date: 4/29/2025
Forthcoming


Designerly Ways of Knowing

DESIGNERLY WAYS OF KNOWING

Set Margins’ publications

ISBN: 9789083449883
USD $18.00
| CAD $27

Pub Date: 2/11/2025
Active | In stock


Prem Krishnamurthy: Past Words

PREM KRISHNAMURTHY: PAST WORDS

Walther König, Köln

ISBN: 9783753306940
USD $40.00
| CAD $60

Pub Date: 4/29/2025
Forthcoming


Design for All?

DESIGN FOR ALL?

Spector Books

ISBN: 9783959057950
USD $40.00
| CAD $60

Pub Date: 12/24/2024
Active | In stock


Steve: A Framework for AI and Identity Design

STEVE: A FRAMEWORK FOR AI AND IDENTITY DESIGN

Set Margins’ publications

ISBN: 9789083404172
USD $28.00
| CAD $42

Pub Date: 2/11/2025
Active | In stock


A Visible Distance

A VISIBLE DISTANCE

Set Margins’ publications

ISBN: 9789083404141
USD $26.00
| CAD $39

Pub Date: 12/10/2024
Active | In stock


Care Where No One Does

CARE WHERE NO ONE DOES

Set Margins’ publications

ISBN: 9789083404158
USD $22.00
| CAD $33

Pub Date: 2/11/2025
Active | In stock


Designing History

DESIGNING HISTORY

Set Margins’ publications

ISBN: 9789083404103
USD $25.00
| CAD $37.5

Pub Date: 4/29/2025
Forthcoming


Also an Ad Agency

ALSO AN AD AGENCY

JBE Books

ISBN: 9782365680981
USD $40.00
| CAD $60

Pub Date: 8/5/2025
Forthcoming