The inimitable Formula One racer remembered through memorabilia and personal anecdotes
Ayrton Senna (1960–94) was one of the greatest racing champions of all time, an outstanding driver who became timeless especially after his tragic death on May 1, 1994, on the Enzo and Dino Ferrari circuit in Imola. Published in collaboration with MAUTO Museo Nazionale dell’Automobile on the occasion of the major exhibition to mark the 30th anniversary of his death, Ayrton Senna: Forever offers a monographic reexamination of the extraordinary figure. The book delves into two aspects of his life: the sporting history and the private history of a man who conquered the hearts of millions of fans. It traces Senna’s career from championship karts to Formula One—from his first Formula Ford to the last Williams—alongside historical documents and rare memorabilia. The curated images, chosen from among the many thousands of archival shots taken by celebrated sports photographers, illuminate the heart and soul of a champion.
STATUS: Forthcoming | 9/30/2025
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The inimitable Formula One racer remembered through memorabilia and personal anecdotes
Ayrton Senna (1960–94) was one of the greatest racing champions of all time, an outstanding driver who became timeless especially after his tragic death on May 1, 1994, on the Enzo and Dino Ferrari circuit in Imola. Published in collaboration with MAUTO Museo Nazionale dell’Automobile on the occasion of the major exhibition to mark the 30th anniversary of his death, Ayrton Senna: Forever offers a monographic reexamination of the extraordinary figure. The book delves into two aspects of his life: the sporting history and the private history of a man who conquered the hearts of millions of fans. It traces Senna’s career from championship karts to Formula One—from his first Formula Ford to the last Williams—alongside historical documents and rare memorabilia. The curated images, chosen from among the many thousands of archival shots taken by celebrated sports photographers, illuminate the heart and soul of a champion.
