FORMAT: Paperback, 8.75 x 9.25 in. / 120 pgs / 50 color.
LIST PRICE: U.S. $30.00
LIST PRICE: CANADA $35
ISBN: 9783775721165
PUBLISHER: Hatje Cantz
AVAILABLE: 6/1/2008
DISTRIBUTION: D.A.P.
RETAILER DISC: TRADE
PUBLISHING STATUS: Out of print
AVAILABILITY: Not available
TERRITORY: NA LA

D.A.P. CATALOG: SPRING 2008 Page 112

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Art Brands
when Dogs Eat Beuys

Published by Hatje Cantz.
Text by Michael Klant, Jochen Ludwig, Günter Figal et al.

Vermeer chippers, Fontana juice, Giotto candies, Goya noodles, Lichtenstein medicine, Rembrandt toothpaste, Richter spicy fish rolls and Beuys dog food… In this amusing volume, published in conjunction with an exhibition at the Museum für Neue Kunst, Freiburg, German artist and historian Michael Klant introduces us to “art brands,” his collection of products named after famous artists throughout history. As the subtitle, If Dogs Eat Beuys, suggests, some of these objects are quite humble. Sometimes they are made by manufacturers who happen to have the same last name as the famous artist, but often they have simply been given these illustrious names so that they will sell better--as with Rembrandt toothpaste, which presumably implies that your teeth will be as brilliant as the seventeenth-century master’s paintings. On the serious side: these product names are canny cultural hooks that subliminally play on our knowledge of art in the name of commerce.

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