Preview our Spring 2024 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
APERTURE
This Equals That
By Jason Fulford, Tamara Shopsin.
Aimed at children ages five and up, this clever and surprising picture book by artists and collaborators, Jason Fulford and Tamara Shopsin, takes young viewers on a whimsical journey while teaching them associative thinking and visual language, as well as colors, shapes and numbers. Through a simple narrative and a rhythmic sequence of photographs, the book generates multiple meanings, making the experience of reading the book interactive--parent and child must ask questions and come up with their own answers, drawing on the child’s imagination. Each spread presents a new relationship that changes and shifts as the book unfolds, with the last picture relating again to the first, forming a circle. Through playful and inspired sequencing, everyday scenes are transformed into a game of pairs, enjoyable for adults and children alike. Jason Fulford (born 1973) is a photographer and cofounder of the nonprofit J&L Books. He is a contributing editor at Blind Spot and a frequent lecturer at universities. His monographs include Sunbird (2000), Crushed (2003), Raising Frogs for $$$ (2006), The Mushroom Collector (2010) and Hotel Oracle (2013). Tamara Shopsin (born 1979) is a graphic designer and illustrator whose work has been featured in The New York Times, Good, Time, Wired and Newsweek. She is the author of Mumbai New York Scranton and designer of 5 Year Diary. She is also a cook at her family’s restaurant, Shopsin’s, in New York.
Featured images are reproduced from This Equals That.
PRAISE AND REVIEWS
The New York Times
Maria Russo
By the time you get to the end of this book, you’ve undergone a kind of visual tuneup that will make you see the world around you more clearly, and make it much more interesting too. The publisher is plugging the book as being meant for ages 5 to 105, and I heartily agree — anyone can both enjoy and learn from it.
New York Magazine
The Editors
Artists Jason Fulford and Tamara Shopsin draw visual associations between stained glass and bouquets, octopi and jacks. No words included.
flavorwire.com
Elisabeth Donnelly
Want the kid in your life to grow up with the mind of an artist? Give them Fulford and Shopsin’s delightful book. Through juxtapositions of two opposing images, like a shark and a triangle, in a series of whimsical portraits, This Equals That helps readers develop the kind of associative, creative, brainstorming brain that grows great ideas.
Photo District News
The Editors
...a picture book designed for kids, but it's also appealing to anyone interested in the language of photography.
ARTBOOK and agnès b. invite you to a book release with Jason Fulford and Tamara Shopsin Saturday, December 13 from 4-6PM. The event features a wooden game and custom bookmarks. Every player receives a prize! continue to blog
FORMAT: Hbk, 7.75 x 7.75 in. / 80 pgs / 40 color. LIST PRICE: U.S. $19.95 LIST PRICE: CANADA $25 ISBN: 9781597112888 PUBLISHER: Aperture AVAILABLE: 9/30/2014 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: No longer our product AVAILABILITY: Not Available
Published by Aperture. By Jason Fulford, Tamara Shopsin.
Aimed at children ages five and up, this clever and surprising picture book by artists and collaborators, Jason Fulford and Tamara Shopsin, takes young viewers on a whimsical journey while teaching them associative thinking and visual language, as well as colors, shapes and numbers. Through a simple narrative and a rhythmic sequence of photographs, the book generates multiple meanings, making the experience of reading the book interactive--parent and child must ask questions and come up with their own answers, drawing on the child’s imagination. Each spread presents a new relationship that changes and shifts as the book unfolds, with the last picture relating again to the first, forming a circle. Through playful and inspired sequencing, everyday scenes are transformed into a game of pairs, enjoyable for adults and children alike.
Jason Fulford (born 1973) is a photographer and cofounder of the nonprofit J&L Books. He is a contributing editor at Blind Spot and a frequent lecturer at universities. His monographs include Sunbird (2000), Crushed (2003), Raising Frogs for $$$ (2006), The Mushroom Collector (2010) and Hotel Oracle (2013).
Tamara Shopsin (born 1979) is a graphic designer and illustrator whose work has been featured in The New York Times, Good, Time, Wired and Newsweek. She is the author of Mumbai New York Scranton and designer of 5 Year Diary. She is also a cook at her family’s restaurant, Shopsin’s, in New York.
