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PUBLISHER
Damiani

BOOK FORMAT
Clth, 6.5 x 9.5 in. / 160 pgs / 150 color.

PUBLISHING STATUS
Pub Date 1/21/2020
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2020 p. 103

PRODUCT DETAILS
ISBN 9788862087056 TRADE
List Price: $35.00 CAD $49.00

AVAILABILITY
In stock

TERRITORY
NA LA

THE SPRING 2026 ARTBOOK | D.A.P. CATALOG

Preview our SPRING 2026 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.

Matthew Frost: I Saw the Sign

Selfies, portraits and poses by the Hollywood sign, from the charming to the ridiculous

After moving to Los Angeles the filmmaker and photographer Matthew Frost began going on daily runs up the Hollywood Deep Dell, taking him past the famed vista point where people flock to take pictures and selfies in front of the Hollywood sign. He began documenting each visit with his phone, drawn by the abundance of absurd satirical material. But as a daily habit formed, he found these moments increasingly touching.

In particular he focused his attention on the two flat rocks that people stand on for the ultimate Hollywood shot: “Why do they line up to step on this rock? It’s only inches higher than the ground and doesn’t really change the scale or the perspective of the shot! Not knowing what I’m going to find up there fills my routine with unknown and excitement.

PRAISE AND REVIEWS

Flaunt

Natalie Lucas

Matthew Frost, most known for his short form comedy contents, has curated simple observations he witnessed on his daily run into a satirical book - I Saw The Sign. On his runs up the Hollywood Deep Dell, Frost became amused by the flock of individuals that would queue to take pictures at a specific point when it didn’t really change the scale or perspective of the shot. He decided to take his phone on his runs each day and document the wealth of this content.