| | | | Juan Gatti: PhotographicsText by Pedro Almodóvar, Javier Vallhonrat, Miguel Bosé, Franca Sozzani, Felix Sabroso, Dumia Ayaso, Diego Galan, Luis Venegas, Peter Lindberg, Alaska, Rafa Doctor, Sybilla.
 Exuding bold sexuality and brash Pop color, the posters and photographs of Juan Gatti have defined the graphic face of contemporary Spanish cinema for more than 30 years. Gatti’s design work is closely identified with the films of Pedro Almodóvar, with whom Gatti has closely collaborated since Almodóvar’s breakthrough movie, Women on the Verge of a Nervous Breakdown (1988). As a boy growing up in Argentina, Gatti was steeped in the iconography of Catholicism, fashion magazine photography and comics. During his student years, anticipating a career in art, he found himself especially impressed by the graphic dazzle of psychedelia: “I was intrigued by the psychedelic graphics that were emerging from the west coast, such as those by Victor Moscoso and those that came out of Haight Ashbury.” In 1980 Gatti relocated to Madrid, and soon made a name for himself as a designer of splashy, sexy film posters, working with directors such as Álex de la Iglesia, Fernando Trueba, Gerardo Vera, Manuel Gómez Pereira and Gonzalo Suarez. But it was through his work for Almodóvar--not only as a poster designer, but also as a credits designer and a photographer--that Gatti would become famous. This sumptuous celebration of Juan Gatti appraises his work across two volumes: the first gathers his film posters, magazine spreads and other design work, and the second his photographs of Almodóvar superstars such as Penélope Cruz. Packed with visual delights for design connoisseurs and cinema fans on every page, this volume is a thrilling survey of one of Spain’s greatest graphic designers.
Featured image is a 2006 poster by Juan Gatti for the Pedro Almodóvar film Volver.PRAISE AND REVIEWSW Magazine Karin Nelson Gatti...became friends with the Spanish director Pedro Almodóvar, who in 1985 enlisted him to make a poster for his black comedy Matador; it was the beginning of a legendary partnership. The splashy art and title sequences that Gatti has since been creating for the filmaker have all but come to define contemporary Spanish cinema. In his two-volume anthology, Gatti describes the period: "I had been working with a more glamorous, elitist world, and [Almodóvar] was closer to the fresh feeling connected to people on the street. Thus, a kind of everyday Spanish surrealism was mixed with a more sophisticated part from fashion. |
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| | FROM THE BOOK"Artist and craftsman, in the past 30 years, Juan Gatti has left a deep mark on all the areas in which he has intervened not only as designer but also as a photographer: fashion, film, film credits, album covers and birthday and wedding invitations. In the endless revivals to which we are subjected, Gatti has already had occasion to use himself as a reference for some of his works. This is the problem of having become a living classic, aside from a living legend."
-Pedro Almodóvar, excerpted from Juan Gatti: Photographics. | | FORTHCOMING AND RECENT PHOTOGRAPHY BOOKS |  | FRAENKEL GALLERYISBN: 9781881337232
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