DESIGNERS AND COLLECTIONS

PUBLISHER
Lars Müller Publishers

BOOK FORMAT
Paperback, 4.5 x 7 in. / 280 pgs / 310 images.

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Pub Date
Active

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D.A.P. Exclusive
PUBLISHER BACKLIST

PRODUCT DETAILS
ISBN 9783037782781 TRADE
List Price: $35.00 CDN $47.50

AVAILABILITY
In stock

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LARS MüLLER PUBLISHERS

Freitag - Out of the Bag

Edited by Renate Menzi.

The origin story of a popular messenger bag

Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Inspired by the cheerfully colored trucks rumbling along the highway that crossed the city of Zurich just in front of their apartment, they cut a messenger bag out of an old truck tarpaulin. The shoulder strap was fashioned from used car seatbelts, while an old bicycle inner tube provided the edging. Freitag bags soon became fashionable and the Freitag company now employs more than 120 people. The publication uses the example of Freitag to show that design does not end with the product. The history, products, manufacture, organization, distribution, marketing, and reception are explained, commented upon, and presented in often surprising ways. On the occasion of an exhibition dedicated to the Freitag story at Museum of Design Zurich, Lars Muller Publishers will publish a generously illustrated paperback book that includes interviews, documentation, and essays on the Freitag concept and its history.


Freitag - Out of the Bag

in stock  $35.00


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Freitag - Out of the Bag

FREITAG - OUT OF THE BAG

LARS MüLLER PUBLISHERS

ISBN: 9783037782781
USD $35.00
| CAN $47.5

Pub Date: 7/9/2012
Active | In stock


Camper

CAMPER

LARS MüLLER PUBLISHERS

ISBN: 9783037784624
USD $49.00
| CAN $65

Pub Date: 8/8/2015
Active | Out of stock


The Fabric

THE FABRIC

SKIRA

ISBN: 9788857220321
USD $80.00
| CAN $100

Pub Date: 2/24/2015
Active | In stock


Equilibrium

EQUILIBRIUM

SKIRA

ISBN: 9788857222295
USD $60.00
| CAN $78

Pub Date: 4/21/2015
Active | In stock


School Projects

SCHOOL PROJECTS

SKIRA

ISBN: 9788857218465
USD $65.00
| CAN $85

Pub Date: 10/1/2013
Active | In stock


French Design

FRENCH DESIGN

SKIRA

ISBN: 9788857214092
USD $65.00
| CAN $85

Pub Date: 12/26/2012
Active | In stock


Gianfranco Ferre Drawings

GIANFRANCO FERRE DRAWINGS

SKIRA

ISBN: 9788857206417
USD $80.00
| CAN $100

Pub Date: 3/8/2011
Active | In stock


Hogan: Future Roots

HOGAN: FUTURE ROOTS

SKIRA

ISBN: 9788857212579
USD $80.00
| CAN $100

Pub Date: 9/18/2012
Active | In stock


The Lotus Flower: A Textile Hidden in the Water

THE LOTUS FLOWER: A TEXTILE HIDDEN IN THE WATER

SKIRA

ISBN: 9788857208879
USD $95.00
| CAN $120

Pub Date: 10/11/2011
Active | In stock


Braccialini

BRACCIALINI

SKIRA

ISBN: 9788857224510
USD $50.00
| CAN $65

Pub Date: 9/15/2015
Active | In stock


The Amazing Shoemaker

THE AMAZING SHOEMAKER

SKIRA

ISBN: 9788857219288
USD $65.00
| CAN $85

Pub Date: 3/4/2014
Active | In stock


Tirelli 50

TIRELLI 50

SKIRA

ISBN: 9788857226880
USD $70.00
| CAN $90

Pub Date: 6/9/2015
Active | In stock