The definitive guide to 25 years of the cult Dutch carry-all, including an index of color combinations and interviews with devotees from the worlds of art, design and music
Designer of the "New Shopping Bag" and other reusable totes, Susan Bijl takes readers inside her world of high-contrast, sustainable accessories, narrated in the style of the brand's interview blog. Insiders and Bijl faithfuls include Mette Hay, Kim Gordon, Loes Luca and Bertjan Pot.
PRAISE AND REVIEWS
Cultured
Carson Chan
Twenty-five years ago, Dutch designer Susan Bijl aimed to design the single-use plastic bag out of existence. This didn’t happen, but we do have her iconic two-toned bag that became a design staple. This book traces the community that has emerged around the bag, detailing the lives of people from Rotterdam to Kyoto who have embraced Bijl’s design.
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FORMAT: Pbk, 8.75 x 11.75 in. / 256 pgs / 300 color. LIST PRICE: U.S. $44.95 LIST PRICE: CANADA $62.95 ISBN: 9789462089150 PUBLISHER: nai010 Publishers AVAILABLE: 9/30/2025 DISTRIBUTION: D.A.P. RETAILER DISC: FLAT40 PUBLISHING STATUS: Active AVAILABILITY: In stock TERRITORY: NA LA ME
Inside the New Shopping Bag Susan Bijl 25 Years of Thoughtful Design
Published by nai010 Publishers. Text by Susan Bijl.
The definitive guide to 25 years of the cult Dutch carry-all, including an index of color combinations and interviews with devotees from the worlds of art, design and music
Designer of the "New Shopping Bag" and other reusable totes, Susan Bijl takes readers inside her world of high-contrast, sustainable accessories, narrated in the style of the brand's interview blog. Insiders and Bijl faithfuls include Mette Hay, Kim Gordon, Loes Luca and Bertjan Pot.
