| | BOOK FORMAT
Paperback, 5 x 7.75 in. / 80 pgs / 30 color / 90 bw. PUBLISHING STATUS
Pub Date 11/1/2008
Out of print DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2008 p. 159 PRODUCT DETAILS
ISBN 9780979415388 TRADE
List Price: $16.95 CAD $24.00 GBP £14.99 AVAILABILITY
Not available | TERRITORY
NA LA EUR ASIA AU/NZ AFR ME | | THE SPRING 2026 ARTBOOK | D.A.P. CATALOG  | | Preview our SPRING 2026 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
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A how-to book from a famed director! This little paperback by Michel Gondry was inspired by his latest film, Be Kind Rewind. The movie stars Jack Black and Mos Def as two friends who enact lo-fi versions of popular Hollywood films such as Ghostbusters or Robocop and offer them for rental. They call this reappropriative and participatory practice "sweding," which is to say, "putting you into the things you like." At New York's Deitch Projects, in February and March of 2008, Gondry emulated the heroic example of his characters, constructing a do-it-yourself film studio in which any visitor could assemble their own film from extant plot summaries and rent the results. His aim: "I intend to prove that people can enjoy their time without being part of the commercial system and serving it... Ultimately, I am hoping to create a network of creativity and communication that is guaranteed to be free and independent from any commercial institution." This book chronicles those films in photographs and drawings, and in texts discussing the ideas behind Gondry's "Cinema Club." It also serves as an inspirational guide to independent film making. Edited and art directed by Gondry himself, this book is as unique, funny and fanciful as his films.
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FORMAT: Paperback, 5 x 7.75 in. / 80 pgs / 30 color / 90 b&w.
LIST PRICE: U.S. $16.95
LIST PRICE: CANADA $24
GBP £14.99
ISBN: 9780979415388
PUBLISHER: PictureBox
AVAILABLE: 11/1/2008
DISTRIBUTION: D.A.P.
RETAILER DISC: TRADE
PUBLISHING STATUS: Out of print
AVAILABILITY: Not available
TERRITORY: NA LA EUR ASIA AU/NZ AFR ME | D.A.P. CATALOG: FALL 2008 Page 159 | PRESS INQUIRIES
Tel: (212) 627-1999 ext 217
Fax: (212) 627-9484
Email Press Inquiries: publicity@dapinc.com | TRADE RESALE ORDERS
D.A.P. | DISTRIBUTED ART PUBLISHERS
Tel: (212) 627-1999
Fax: (212) 627-9484
Customer Service: (800) 338-2665
Email Trade Sales: orders@dapinc.com |
| Michel Gondry: You'll Like This Film Because You're In It
The Be Kind Rewind Protocol Published by PictureBox. A how-to book from a famed director! This little paperback by Michel Gondry was inspired by his latest film, Be Kind Rewind. The movie stars Jack Black and Mos Def as two friends who enact lo-fi versions of popular Hollywood films such as Ghostbusters or Robocop and offer them for rental. They call this reappropriative and participatory practice "sweding," which is to say, "putting you into the things you like." At New York's Deitch Projects, in February and March of 2008, Gondry emulated the heroic example of his characters, constructing a do-it-yourself film studio in which any visitor could assemble their own film from extant plot summaries and rent the results. His aim: "I intend to prove that people can enjoy their time without being part of the commercial system and serving it... Ultimately, I am hoping to create a network of creativity and communication that is guaranteed to be free and independent from any commercial institution." This book chronicles those films in photographs and drawings, and in texts discussing the ideas behind Gondry's "Cinema Club." It also serves as an inspirational guide to independent film making. Edited and art directed by Gondry himself, this book is as unique, funny and fanciful as his films.
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