Brands & Desires

FORMAT: Paperback, 7.25 x 9.5 in. / 104 pgs / 44 color.
LIST PRICE: U.S. $22.95
LIST PRICE: CANADA $25
ISBN: 9783775791588
PUBLISHER: Hatje Cantz
AVAILABLE: 2/2/2004
DISTRIBUTION: D.A.P.
RETAILER DISC: TRADE
PUBLISHING STATUS: Out of print
AVAILABILITY: Not available
TERRITORY: NA LA

D.A.P. CATALOG: SPRING 2004

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Brands & Desires

Published by Hatje Cantz.
By Bernd Kreutz.

Brands identify products and services. Yet a brand is much more than a “brand name” or a “brand logo” on a “brand-name product.” Brands reflect individual and collective desires that go far beyond a product's utilitarian benefit. Brands are found in every business and in every market. The sense of fascination they evoke is the key to the success of such brands. Brands & Desires presents 25 vivid examples of the link between brands and desires, beginning with The Rolling Stones (desire: coolness), and continuing on to include Apple computers (religion), De Beers diamonds (fidelity), Ikea furnishings (growing up), Freitag bags (individuality), Marlborough cigarettes (freedom), Benetton clothing (justice), Red Bull soft drink (action) and Greenpeace (resistance).

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