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| | BOOK FORMAT Paperback, 7.25 x 9.5 in. / 104 pgs / 44 color. PUBLISHING STATUS Pub Date 2/2/2004 Out of print DISTRIBUTION D.A.P. Exclusive Catalog: SPRING 2004 PRODUCT DETAILS ISBN 9783775791588 TRADE List Price: $22.95 CDN $25.00 AVAILABILITY Not available | TERRITORY NA LA | | THE SPRING 2024 ARTBOOK | D.A.P. CATALOG | Preview our Spring 2024 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture. |
|   |   | Brands & DesiresBy Bernd Kreutz.
Brands identify products and services. Yet a brand is much more than a “brand name” or a “brand logo” on a “brand-name product.” Brands reflect individual and collective desires that go far beyond a product's utilitarian benefit. Brands are found in every business and in every market. The sense of fascination they evoke is the key to the success of such brands. Brands & Desires presents 25 vivid examples of the link between brands and desires, beginning with The Rolling Stones (desire: coolness), and continuing on to include Apple computers (religion), De Beers diamonds (fidelity), Ikea furnishings (growing up), Freitag bags (individuality), Marlborough cigarettes (freedom), Benetton clothing (justice), Red Bull soft drink (action) and Greenpeace (resistance).
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FORMAT: Paperback, 7.25 x 9.5 in. / 104 pgs / 44 color. LIST PRICE: U.S. $22.95 LIST PRICE: CANADA $25 ISBN: 9783775791588 PUBLISHER: Hatje Cantz AVAILABLE: 2/2/2004 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Out of print AVAILABILITY: Not available TERRITORY: NA LA | D.A.P. CATALOG: SPRING 2004 | PRESS INQUIRIES
Tel: (212) 627-1999 ext 217 Fax: (212) 627-9484 Email Press Inquiries: publicity@dapinc.com | TRADE RESALE ORDERS
D.A.P. | DISTRIBUTED ART PUBLISHERS Tel: (212) 627-1999 Fax: (212) 627-9484 Customer Service: (800) 338-2665 Email Trade Sales: orders@dapinc.com |
| Brands & Desires Published by Hatje Cantz. By Bernd Kreutz. Brands identify products and services. Yet a brand is much more than a “brand name” or a “brand logo” on a “brand-name product.” Brands reflect individual and collective desires that go far beyond a product's utilitarian benefit. Brands are found in every business and in every market. The sense of fascination they evoke is the key to the success of such brands. Brands & Desires presents 25 vivid examples of the link between brands and desires, beginning with The Rolling Stones (desire: coolness), and continuing on to include Apple computers (religion), De Beers diamonds (fidelity), Ikea furnishings (growing up), Freitag bags (individuality), Marlborough cigarettes (freedom), Benetton clothing (justice), Red Bull soft drink (action) and Greenpeace (resistance).
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