fb pixcode

ART CRITICISM, THEORY AND HISTORY

PUBLISHER
Hatje Cantz

BOOK FORMAT
Paperback, 7.25 x 9.5 in. / 48 pgs / 51 color / 24 bw.

PUBLISHING STATUS
Pub Date
Out of print

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2004

PRODUCT DETAILS
ISBN 9783775791571 TRADE
List Price: $19.95 CDN $25.00

AVAILABILITY
Not available

TERRITORY
NA LA

THE FALL 2024 ARTBOOK | D.A.P. CATALOG

Artbook | D.A.P. Catalog Cover Link
Preview our FALL 2024 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
  

HATJE CANTZ

The Art Of Branding

By Bernd Kreutz.

As advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, “marketing” as we know it did not exist. Yet he recognized its potentials, and, by systematically exploiting his own talents, made a billionaire out of a poor painter--and made himself immortal. The Art of Branding traces the proto-typical career of Pablo Picasso as an exemplary illustration of the art of branding, the phenomena that has engaged the minds of corporate management more than any other. Marketing literature is full of theories and recommendations on such topics as brand potential, brand management, brand value, and brand mythology. Yet few publications address the crucial question of how brands are made. In marketing as in art, the art is not in talking about it but in making it. Picasso shows us how it can be done.
The Art Of Branding

STATUS: Out of print | 11/25/2008

For assistance locating a copy, please see our list of recommended out of print specialists

FORTHCOMING AND NEW: CRITICISM AND THEORY

Oslo Pilot (2015–17)

OSLO PILOT (2015–17)

Mousse Publishing

ISBN: 9788867493425
USD $37.00
| CAN $55

Pub Date: 2/19/2019
Active | Out of stock


Worlding Ecologies

WORLDING ECOLOGIES

Valiz/RADIUS Center for Contemporary Art and Ecology

ISBN: 9789493246348
USD $32.00
| CAN $46

Pub Date: 10/16/2024
Forthcoming


The Farm at Black Mountain College

THE FARM AT BLACK MOUNTAIN COLLEGE

Atelier Éditions/Black Mountain College Museum + Arts Center

ISBN: 9781954957114
USD $35.00
| CAN $52 UK £ 30

Pub Date: 9/24/2024
Forthcoming


Saké Blue: Selected Writings

SAKé BLUE: SELECTED WRITINGS

After 8 Books

ISBN: 9782492650147
USD $24.95
| CAN $35.95

Pub Date: 7/2/2024
Active | In stock


Is Art History?

IS ART HISTORY?

Hunters Point Press

ISBN: 9798218206482
USD $40.00
| CAN $58

Pub Date: 9/24/2024
Forthcoming


How can we gather now?

HOW CAN WE GATHER NOW?

Washington Project for the Arts

ISBN: 9781736359426
USD $25.00
| CAN $35 UK £ 20

Pub Date: 9/3/2024
Forthcoming


As If: 16 Dialogues about Sheep, Black Holes, and Movement

AS IF: 16 DIALOGUES ABOUT SHEEP, BLACK HOLES, AND MOVEMENT

Spector Books

ISBN: 9783959057523
USD $30.00
| CAN $44

Pub Date: 9/10/2024
Forthcoming


El Dorado: A Reader

EL DORADO: A READER

Americas Society

ISBN: 9781879128576
USD $25.00
| CAN $35 UK £ 20

Pub Date: 7/2/2024
Active | In stock


Beautiful Madness

BEAUTIFUL MADNESS

Valiz

ISBN: 9789493246362
USD $28.90
| CAN $40

Pub Date: 10/16/2024
Forthcoming


All That It Holds

ALL THAT IT HOLDS

Kerber

ISBN: 9783735609632
USD $30.00
| CAN $44

Pub Date: 8/13/2024
Forthcoming


More Than the Eyes

MORE THAN THE EYES

Atelier Éditions/D.A.P.

ISBN: 9781954957046
USD $39.95
| CAN $56.95 UK £ 32.99

Pub Date: 8/20/2024
Forthcoming


Enfleshed

ENFLESHED

Onomatopee

ISBN: 9789493148949
USD $26.00
| CAN $38

Pub Date: 1/9/2024
Active | Out of stock