| | BOOK FORMAT Paperback, 7.25 x 9.5 in. / 48 pgs / 51 color / 24 bw. PUBLISHING STATUS Pub Date 2/2/2004 Out of print DISTRIBUTION D.A.P. Exclusive Catalog: SPRING 2004 PRODUCT DETAILS ISBN 9783775791571 TRADE List Price: $19.95 CAD $25.00 AVAILABILITY Not available | TERRITORY NA LA | | THE FALL 2025 ARTBOOK | D.A.P. CATALOG  | Preview our FALL 2025 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
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|   |   | The Art Of BrandingBy Bernd Kreutz.
As advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, “marketing” as we know it did not exist. Yet he recognized its potentials, and, by systematically exploiting his own talents, made a billionaire out of a poor painter--and made himself immortal. The Art of Branding traces the proto-typical career of Pablo Picasso as an exemplary illustration of the art of branding, the phenomena that has engaged the minds of corporate management more than any other. Marketing literature is full of theories and recommendations on such topics as brand potential, brand management, brand value, and brand mythology. Yet few publications address the crucial question of how brands are made. In marketing as in art, the art is not in talking about it but in making it. Picasso shows us how it can be done.
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FORMAT: Paperback, 7.25 x 9.5 in. / 48 pgs / 51 color / 24 b&w. LIST PRICE: U.S. $19.95 LIST PRICE: CANADA $25 ISBN: 9783775791571 PUBLISHER: Hatje Cantz AVAILABLE: 2/2/2004 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Out of print AVAILABILITY: Not available TERRITORY: NA LA | D.A.P. CATALOG: SPRING 2004 | PRESS INQUIRIES
Tel: (212) 627-1999 ext 217 Fax: (212) 627-9484 Email Press Inquiries: publicity@dapinc.com | TRADE RESALE ORDERS
D.A.P. | DISTRIBUTED ART PUBLISHERS Tel: (212) 627-1999 Fax: (212) 627-9484 Customer Service: (800) 338-2665 Email Trade Sales: orders@dapinc.com |
| The Art Of Branding Published by Hatje Cantz. By Bernd Kreutz. As advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, “marketing” as we know it did not exist. Yet he recognized its potentials, and, by systematically exploiting his own talents, made a billionaire out of a poor painter--and made himself immortal. The Art of Branding traces the proto-typical career of Pablo Picasso as an exemplary illustration of the art of branding, the phenomena that has engaged the minds of corporate management more than any other. Marketing literature is full of theories and recommendations on such topics as brand potential, brand management, brand value, and brand mythology. Yet few publications address the crucial question of how brands are made. In marketing as in art, the art is not in talking about it but in making it. Picasso shows us how it can be done.
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