Peter Arnell: Projects 1980–2020
An epic, two-volume summation of the work of legendary advertising impresario Peter Arnell
Published by Hatje Cantz.
Edited by Liyuan Tong. Text by Frank Gehry, Peter Lindbergh. Contributions by Tristan Thom.
Throughout his 45-year career, New York brand guru Peter Arnell has played a significant role in creating and collaborating on platforms, products and strategies for many of the world’s leading brands. Arnell has built his reputation working in architecture, design, photography, communications, technology and publishing. From his earliest days he has been known for creating unique, groundbreaking work that brings design, innovation, brand creation, brand strategy and customer experience to the forefront.
This beautifully conceptualized two-volume clothbound monograph provides an insight into the great creator’s oeuvre, highlighting his contributions to a vast number of industries ranging from technology to automotive design, hospitality to fashion and beyond. Organized thematically (the first volume devoted to fashion and beauty products, and the second to technology branding), it celebrates many of Arnell’s works created and developed alongside highly talented collaborators.
The book features projects with contributions by such luminaries as Denis Piel, Neal Slavin, Helmut Newton, Lance Wyman, Michael Graves and Muhammad Ali, to name only a few, and spans over four decades. Included are signature projects for Donna Karan, Chanel, Fendi, Chrysler, Nespresso, Goop Pepsi, Reebok, Gucci and Special Olympics, along with texts by Arnell’s friends and collaborators architect Frank Gehry and photographer Peter Lindbergh.