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| |   |   | Herzog & De Meuron: Prada Aoyama TokyoEssays by Germano Celant and Herzog & de Meuron. Introductions by Miuccia Prada and Patrizio Bertelli.
In the Aoyama district of Tokyo, a mixed-use neighborhood of low-rise buildings where not a square meter of land has been left unoccupied, the Swiss architecture team of Herzog & de Meuron has built a new store for Prada. In this chunky, silvery book, they meticulously illustrate the creative process that led to the realization of “a house and a plaza,” a tall and narrow kaleidoscope-like structure that houses a two-story retail space and multiple levels of offices, backed by an outdoor space for the public--a rarity in crowded Tokyo. The finished structure, encased in a visually porous shell or skin, is as decorative as it is architectural--or as architectural as it is decorative--and is both metaphorically and literally linked to its surrounding environment, and to the idea of the garment. Here is the story of a theoretically and structurally complex building told lovingly and simply by its architects, through words, models, sketches, photographs and architectural renderings.
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FORMAT: Paperback, 6.5 x 8.25 in. / 396 pgs / 983 color. LIST PRICE: U.S. $95.00 LIST PRICE: CANADA $115 ISBN: 9788887029260 PUBLISHER: Fondazione Prada AVAILABLE: 4/2/2004 DISTRIBUTION: D.A.P. RETAILER DISC: SDNR30 PUBLISHING STATUS: Active AVAILABILITY: In stock TERRITORY: NA LA ASIA AU/NZ AFR | D.A.P. CATALOG: SPRING 2004 | PRESS INQUIRIES
Tel: (212) 627-1999 ext 217 Fax: (212) 627-9484 Email Press Inquiries: publicity@dapinc.com | TRADE RESALE ORDERS
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| Herzog & De Meuron: Prada Aoyama Tokyo Published by Fondazione Prada. Essays by Germano Celant and Herzog & de Meuron. Introductions by Miuccia Prada and Patrizio Bertelli. In the Aoyama district of Tokyo, a mixed-use neighborhood of low-rise buildings where not a square meter of land has been left unoccupied, the Swiss architecture team of Herzog & de Meuron has built a new store for Prada. In this chunky, silvery book, they meticulously illustrate the creative process that led to the realization of “a house and a plaza,” a tall and narrow kaleidoscope-like structure that houses a two-story retail space and multiple levels of offices, backed by an outdoor space for the public--a rarity in crowded Tokyo. The finished structure, encased in a visually porous shell or skin, is as decorative as it is architectural--or as architectural as it is decorative--and is both metaphorically and literally linked to its surrounding environment, and to the idea of the garment. Here is the story of a theoretically and structurally complex building told lovingly and simply by its architects, through words, models, sketches, photographs and architectural renderings.
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