| | BOOK FORMAT Paperback, 7.25 x 9.5 in. / 64 pgs / 37 color / 15 bw. PUBLISHING STATUS Pub Date 2/2/2004 Out of print DISTRIBUTION D.A.P. Exclusive Catalog: SPRING 2004 PRODUCT DETAILS ISBN 9783775791595 TRADE List Price: $19.95 CAD $25.00 AVAILABILITY Not available | TERRITORY NA LA | | THE FALL 2025 ARTBOOK | D.A.P. CATALOG  | Preview our FALL 2025 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
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|   |   | Branding From A To ZBy Bernd Kreutz.
We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes and desires, for experiences and expectations. They evoke emotions and associations. Branding From A to Z is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the “C” of Campbell's Soup is paired with a photograph of Che Guevara; the “D” of Disney with a whimsical portrait of Salvador Dalí; the sign for the Euro with Albert Einstein's mug; McDonald's Golden Arches with Marilyn Monroe, skirt aflutter over a gusting grate; the royal blue “Q” of Q-Tips with the even more royal Queen Elizabeth II; and all the way to the swishy “Z” of Zurich Insurance, paired with Frank Zappa, who sits quizzically upon a toilet.
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FORMAT: Paperback, 7.25 x 9.5 in. / 64 pgs / 37 color / 15 b&w. LIST PRICE: U.S. $19.95 LIST PRICE: CANADA $25 ISBN: 9783775791595 PUBLISHER: Hatje Cantz AVAILABLE: 2/2/2004 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Out of print AVAILABILITY: Not available TERRITORY: NA LA | D.A.P. CATALOG: SPRING 2004 | PRESS INQUIRIES
Tel: (212) 627-1999 ext 217 Fax: (212) 627-9484 Email Press Inquiries: publicity@dapinc.com | TRADE RESALE ORDERS
D.A.P. | DISTRIBUTED ART PUBLISHERS Tel: (212) 627-1999 Fax: (212) 627-9484 Customer Service: (800) 338-2665 Email Trade Sales: orders@dapinc.com |
| Branding From A To Z Published by Hatje Cantz. By Bernd Kreutz. We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes and desires, for experiences and expectations. They evoke emotions and associations. Branding From A to Z is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the “C” of Campbell's Soup is paired with a photograph of Che Guevara; the “D” of Disney with a whimsical portrait of Salvador Dalí; the sign for the Euro with Albert Einstein's mug; McDonald's Golden Arches with Marilyn Monroe, skirt aflutter over a gusting grate; the royal blue “Q” of Q-Tips with the even more royal Queen Elizabeth II; and all the way to the swishy “Z” of Zurich Insurance, paired with Frank Zappa, who sits quizzically upon a toilet.
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