fb pixcode

ART CRITICISM, THEORY AND HISTORY

PUBLISHER
Hatje Cantz

BOOK FORMAT
Paperback, 7.25 x 9.5 in. / 64 pgs / 37 color / 15 bw.

PUBLISHING STATUS
Pub Date
Out of print

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2004

PRODUCT DETAILS
ISBN 9783775791595 TRADE
List Price: $19.95 CDN $25.00

AVAILABILITY
Not available

TERRITORY
NA LA

THE SPRING 2024 ARTBOOK | D.A.P. CATALOG

Artbook | D.A.P. Catalog Cover Link
Preview our Spring 2024 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
  

HATJE CANTZ

Branding From A To Z

By Bernd Kreutz.

We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes and desires, for experiences and expectations. They evoke emotions and associations. Branding From A to Z is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the “C” of Campbell's Soup is paired with a photograph of Che Guevara; the “D” of Disney with a whimsical portrait of Salvador Dalí; the sign for the Euro with Albert Einstein's mug; McDonald's Golden Arches with Marilyn Monroe, skirt aflutter over a gusting grate; the royal blue “Q” of Q-Tips with the even more royal Queen Elizabeth II; and all the way to the swishy “Z” of Zurich Insurance, paired with Frank Zappa, who sits quizzically upon a toilet.
Branding From A To Z

STATUS: Out of print | 11/25/2008

For assistance locating a copy, please see our list of recommended out of print specialists

FORTHCOMING AND NEW: CRITICISM AND THEORY

Oslo Pilot (2015–17)

OSLO PILOT (2015–17)

Mousse Publishing

ISBN: 9788867493425
USD $37.00
| CAN $55

Pub Date: 2/19/2019
Active | Out of stock


Microhabitable

MICROHABITABLE

Walther König, Köln

ISBN: 9783753303864
USD $35.00
| CAN $50

Pub Date: 1/9/2024
Active | In stock


Enfleshed

ENFLESHED

Onomatopee

ISBN: 9789493148949
USD $26.00
| CAN $38

Pub Date: 1/9/2024
Active | In stock


Play with Me

PLAY WITH ME

Spector Books

ISBN: 9783959056854
USD $30.00
| CAN $44

Pub Date: 6/25/2024
Forthcoming


The ArtSmart Method

THE ARTSMART METHOD

Atelier Éditions

ISBN: 9781954957091
USD $29.95
| CAN $42.95 UK £ 26.99

Pub Date: 6/11/2024
Forthcoming


More Than the Eyes

MORE THAN THE EYES

Atelier Éditions/D.A.P.

ISBN: 9781954957046
USD $39.95
| CAN $56.95 UK £ 32.99

Pub Date: 5/28/2024
Forthcoming


Focal Points: Ad Reinhardt

FOCAL POINTS: AD REINHARDT

HENI Publishing

ISBN: 9781912122691
USD $24.95
| CAN $35.95

Pub Date: 5/21/2024
Forthcoming


Focal Points: Bruce Nauman

FOCAL POINTS: BRUCE NAUMAN

HENI Publishing

ISBN: 9781912122707
USD $24.95
| CAN $35.95

Pub Date: 5/21/2024
Forthcoming


Focal Points: Between a Rock and a Hard Place

FOCAL POINTS: BETWEEN A ROCK AND A HARD PLACE

HENI Publishing

ISBN: 9781912122684
USD $24.95
| CAN $35.95

Pub Date: 5/21/2024
Forthcoming


Skin in the Game: Conversations on Risk and Contention

SKIN IN THE GAME: CONVERSATIONS ON RISK AND CONTENTION

Hatje Cantz

ISBN: 9783775756136
USD $32.00
| CAN $45

Pub Date: 2/20/2024
Active | In stock


The Shape of a Circle in the Mind of a Fish

THE SHAPE OF A CIRCLE IN THE MIND OF A FISH

Hatje Cantz

ISBN: 9783775755757
USD $55.00
| CAN $79

Pub Date: 7/30/2024
Forthcoming


SPF 666: Gótico Provençal

SPF 666: GóTICO PROVENçAL

LUMA/ARTBO

ISBN: 9782958356019
USD $30.00
| CAN $43 UK £ 27

Pub Date: 5/14/2024
Forthcoming