PUBLISHER
The Museum of Modern Art, New York

BOOK FORMAT
Paperback, 6.5 x 9 in. / 112 pgs / 186 color.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2002 p. 177   

PRODUCT DETAILS
ISBN 9780870703782 TRADE
List Price: $45.00 CDN $60.00

AVAILABILITY
In stock

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THE MUSEUM OF MODERN ART, NEW YORK

William Eggleston's Guide

Essay by John Szarkowski.

William Eggleston's Guide

William Eggleston's Guide was the first one-man show of color photographs ever presented at The Museum of Modern Art, New York; it changed the world's perception of color photography forever, and its accompanying catalog is now considered one of the most important American photobooks ever published

William Eggleston's Guide was the first one-man show of color photographs ever presented at The Museum of Modern Art, New York, and the Museum's first publication of color photography. The reception was divided and passionate. The book and show unabashedly forced the art world to deal with color photography, a medium scarcely taken seriously at the time, and with the vernacular content of a body of photographs that could have been but definitely weren't some average American's Instamatic pictures from the family album. These photographs heralded a new mastery of the use of color as an integral element of photographic composition. Bound in a textured cover inset with a photograph of a tricycle and stamped with yearbook-style gold lettering, the Guide contained 48 images edited down from 375 shot between 1969 and 1971 and displayed a deceptively casual, actually super-refined look at the surrounding world. Here are people, landscapes and odd little moments in and around Eggleston's hometown of Memphis--an anonymous woman in a loudly patterned dress and cat's eye glasses sitting, left leg slightly raised, on an equally loud outdoor sofa; a coal-fired barbecue shooting up flames, framed by a shiny silver tricycle, the curves of a gleaming black car fender, and someone's torso; a tiny, gray-haired lady in a faded, flowered housecoat, standing expectant, and dwarfed in the huge dark doorway of a mint-green room whose only visible furniture is a shaded lamp on an end table. For this edition of William Eggleston's Guide, The Museum of Modern Art has made new color separations from the original 35 mm slides, producing a facsimile edition in which the color will be freshly responsive to the photographer's intentions.

"Memphis" is reproduced from "William Eggleston's Guide."

William Eggleston's Guide

in stock  $45.00


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FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 8/8/2015

William Eggleston's Guide

William Eggleston's Guide

Mounted in 1976, William Eggleston's Guide was the first one-man show of color photographs ever presented at The Museum of Modern Art, New York; it changed the world's perception of color photography forever. The small, assertive accompanying catalog is now considered one of the most important American photobooks ever published, alongside Robert Frank's 1958 The Americans and Aperture's 1972 Diane Arbus monograph. All three books are on view today through February 7 at the National Gallery of Art in the exhibition From the Library: Photobooks After Frank. continue to blog


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