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CALENDARS, NOTEBOOKS, CARDS & GIFTS

PUBLISHER
Letterform Archive Books

BOOK FORMAT
Boxed, 7 x 5 in. / 40 color notecards.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2025 p. 73   

PRODUCT DETAILS
ISBN 9798991621205 SDNR50
List Price: $22.95 CAD $34.95 GBP £18.99

AVAILABILITY
In stock

TERRITORY
WORLD

THE FALL 2025 ARTBOOK | D.A.P. CATALOG

Artbook | D.A.P. Catalog Cover Link
Preview our FALL 2025 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
  

LETTERFORM ARCHIVE BOOKS

Japan Moderne: Design Gems from the 1920s and ’30s


Japan Moderne: Design Gems from the 1920s and ’30s

Fans of The Complete Commercial Artist will fawn over this postcard set featuring some of the journal’s most appealing designs

This set of 40 postcards features 20 favorite designs from a spectacular sourcebook of Deco-era Japanese design. Launched in the late 1920s, The Complete Commercial Artist (Gendai shogyo bijutsu zenshu) showcased work by Japan’s early design visionaries in 24 volumes discussing posters, window displays, lighted signs and more. The colorful selections featured in this stationery set include a dashing dalmatian and handsome hat rack, as well as designs for radios and pens, adorable cat-shaped arches, geometric character designs and modernist illustrations with jazz performers and bob-haired women prepping for a night on the town. With artwork by Sugiura Hisui, Murayama Tomoyoshi, Hamada Masuji and other leading graphic artists of the era, these retro postcards deliver a pop of mailable moderne in a keepsake box.


PRAISE AND REVIEWS

The Financial Times

[This] book of postcards captures a pivotal moment in graphic art.

Japan Moderne: Design Gems from the 1920s and ’30s

in stock  $22.95


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FROM THE ARTBOOK BLOG

CORY REYNOLDS | DATE 6/26/2025

1920s Japanese graphic design in a playful boxed postcard set

1920s Japanese graphic design in a playful boxed postcard set

In March of 2024, Letterform Archive Books published The Complete Commercial Artist: Making Modern Design in Japan, 1928–1930, a breathtaking compendium of the influential interwar Japanese commercial design journal that Steven Heller has described as “the holy grail of graphic design artifacts representing the art deco, or Moderne, period.” Now, Letterform Archive Books has collected twenty of the most charming designs and published them as a collection of forty postcards, housed in what might be the cutest box of all time. continue to blog




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