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GRAPHIC DESIGN

PUBLISHER
Valiz

BOOK FORMAT
Flexi, 6.75 x 9.5 in. / 482 pgs / 1,300 color / 100 bw.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2018 p. 164   

PRODUCT DETAILS
ISBN 9789492095176 TRADE
List Price: $49.95 CDN $67.50

AVAILABILITY
In stock

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VALIZ

Hard Werken: One for All

Graphic Art & Design 1979–1994

Edited with text by Ian Horton, Bettina Furnée. Text by Russ Bestley, Max Bruinsma, Tony Credland, Frits Gierstberg, Noor Mertens.

The first major publication investigating the legacy of the riotous vanguard of Dutch design

Hard Werken: One for All is the first major publication on the work of the Rotterdam and Los Angeles–based experimental design group Hard Werken. Hard Werken formed in the late 1970s with an underground magazine of the same name (soon to be a collector’s item), and attracted fame in the 1980s as the riotous vanguard of Dutch design. Hard Werken finally folded in 1994 after a shotgun wedding to a Dutch packaging company.

Hard Werken’s anarchic aesthetic, which disregarded typographic conventions, characterized the group as a brash, elusive and distinctly Rotterdam phenomenon. This chunky book investigates Hard Werken’s legacy in Holland, LA and the UK, and addresses their contemporary significance, from the innovative ways that the group combined graphic and fine-art languages to their navigation of newly emerging cultural and commercial spheres.


Hard Werken: One for All

in stock  $49.95


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